Founding Marketer

MintMCP • San Francisco, CA

3d • Onsite

About The Position

MintMCP is seeking a Founding Marketer to own the company's growth strategy. This role involves converting inbound leads into measurable pipeline for both self-serve and sales-assisted motions. The Founding Marketer will be responsible for positioning the product for a technical audience, driving demand generation through SEO, AEO, paid channels, and content. They will also manage a webinar series, execute campaign experiments, build outbound strategies in collaboration with the AE team, and oversee the entire customer lifecycle from signup to pipeline generation. A key aspect of this role is owning and forecasting key metrics such as channel performance, Customer Acquisition Cost (CAC), and payback period. A unique element of this position is the use of AI agents to automate research, enrichment, sequencing, follow-up, content drafting, and reporting, allowing one marketer to achieve the output of a traditional team. The role requires a senior growth marketer capable of setting the message, identifying high-leverage opportunities, instrumenting the funnel, and utilizing agents for execution. The day-to-day involves analyzing the funnel, identifying bottlenecks, designing and implementing experiments, and analyzing results quickly. This role reports directly to the CEO and collaborates with the Go-To-Market (GTM) team. The position is based in person in the San Francisco Bay Area.

Requirements

• Built a growth marketing function from zero.
• Turned messy demand into measurable pipeline at an early-stage B2B company (ideally dev-tools, infra, or security), and can point to the numbers.
• Real positioning and messaging instincts for a technical buyer.
• Can hold a conversation with engineers, security leaders, and AI leaders, and turn it into content and campaigns that land.
• Run demand across multiple channels (mix of SEO, AEO, paid, lifecycle, and content), and know how to pick the next lever.
• Run both a self-serve PLG motion and a sales-assist motion into a buying committee.
• Own the numbers; fluent in attribution and funnel analytics.
• Can model CAC, payback, and a forecast the team can plan against (or partner well with whoever owns it).
• Deeply AI-native and already use agents to multiply yourself.
• Built or directed agentic workflows, not just used AI tools.
• Excited to run a fleet of agents as your team instead of hiring one.
• Thrive before the playbook exists: decide what matters, ship within hours, measure what happened, and change direction without a mature org around you.

Nice To Haves

• Stood up outbound that worked, partnering closely with AEs on targeting, messaging, and sequencing.
• Experience taking a product upmarket, or repositioning and repricing one.
• Built this once already at an AI-native company.
• Field marketing or events experience.

Responsibilities

• Own how MintMCP grows.
• Turn heavy inbound into measurable, repeatable pipeline across self-serve and sales-assisted motions.
• Own positioning for a technical buyer.
• Drive demand generation across SEO, AEO, paid, and content.
• Run a webinar series and a steady stream of campaign experiments.
• Build outbound from the ground up with the AE team.
• Own the lifecycle that turns signups, trials, and security reviews into pipeline.
• Own the numbers: channel performance, CAC, payback, and forecast.
• Orchestrate a fleet of agents to do research, enrichment, sequencing, follow-up, content drafts, and reporting.
• Look at a messy funnel, find the bottleneck, design the experiment, ship it the same day, and read the data the next morning.
• Report to the CEO and work across the GTM team.

Benefits

• Competitive compensation and meaningful equity.
• The room to define how a fast-growing infrastructure company goes to market, and to build the first AI-native growth engine from scratch.
• Direct access to the CEO, customers, and product direction.
• Health benefits, on a team that puts family and health first.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed