Founding Product Marketer

Sparrow•San Francisco, CA

3d•$124,600 - $220,000•Remote

About The Position

Sparrow is seeking a Founding Product Marketer to solidify our vision and build processes and materials to ensure we are positioned to win. This role involves staying up-to-date on market trends and competitors, and collaborating cross-functionally with internal stakeholders to increase productivity. The Product Marketer will partner with Leadership across Marketing, Product, Revenue Enablement, Sales, and Account Management on the design and execution of Product Marketing initiatives. Key responsibilities include owning the core narrative, value propositions, messaging framework, and website copy; planning and executing product and feature launches; conducting market and buyer research, including win/loss analysis and customer interviews to refine the Ideal Customer Profile (ICP); and tracking competitors, building battlecards, and equipping the Revenue Enablement team with market intelligence and data.

Requirements

7+ years of product marketing, particularly in SaaS markets selling B2B, with a track record of successful product launches and messaging that captures mindshare.
Highly self-directed, adaptable, and up for feedback and implementation in a fast-paced, always changing environment that has high-performance expectations while working collaboratively.
Ability to build effective written and visual teaching materials that simplify complex problems.
Outstanding verbal and written communication skills. Clear, empathetic communicator that can build rapport and relate to sales professionals.
Great at communicating through email, chat, and phone while displaying active listening skills to ensure things are done well, both personally and as a team.

Nice To Haves

Builder’s mindset.
Learner’s mindset.
Desire to build a world-class sales training playbook and program while seeing success in others.
Product-obsessed.

Responsibilities

Partner with Leadership – Marketing, Product, Revenue Enablement. Sales, and Account Management on the design and execution of Product Marketing initiatives.
Owns the core narrative, value propositions, messaging framework, and website copy while partnering with Revenue Enablement.
Plans and executes product and feature launches, coordinating messaging, timing, and cross-functional rollout.
Conducts market and buyer research – win/loss analysis. Conducts customer interviews and refines the ICP as we expand our target market.
Tracks competitors, builds battlecards, and equips Revenue Enablement with market intel and data.