Founding GTM Associate

SoSafe

1d•Hybrid

About The Position

SoSafe is Europe's leading human risk management company, trusted by 6,000+ organisations to turn their people into a line of defence against cyberattacks. Adaptive Defence is their next-generation product. This role is responsible for establishing the Go-To-Market (GTM) strategy and execution for this new product, focusing on acquiring early Design Partners. The objective is to transition from "nobody's heard of Adaptive Defence" to "we have a couple dozen committed co-creators shaping the roadmap." This involves identifying, engaging, and securing these partners, and then ensuring their feedback is effectively integrated into the product development process. The role requires a self-starter who can operate independently and build the initial GTM playbook from scratch.

Requirements

AI-native: Proficient in using agentic tools and LLMs for messaging, list building, and personalized outbound at scale.
Deep understanding of AI capabilities, specifically Adaptive Defence's AI, to explain autonomous decisions to CISOs.
Proven experience bringing a new product to market with zero existing customers.
Experience in direct outbound sales and building pipeline independently.
Ability to write direct and effective copy for initial outreach.
Willingness to build the GTM playbook from scratch.
Based in London, comfortable being in the office a minimum of 2 days per week.
Ability to work asynchronously and autonomously while remote.

Nice To Haves

Experience building or configuring automation layers for outbound campaigns.
Experience carrying a deal or relationship solo from initial contact to engagement.
Experience selling or partnering with security, compliance, or HR buyers.
Curiosity about cybersecurity and human risk.
Experience working within a tight qualification framework (ICP/ECP-style).
Language proficiency in French.

Responsibilities

Own the positioning and messaging for the new product, differentiating it from competitors.
Identify and qualify net-new prospects that fit the Early Customer Profile (ECP).
Disqualify leads quickly if they do not meet the strict criteria.
Manage the agreement and onboarding stages for Design Partners.
Collaborate closely with the Product trio to ensure partner feedback is captured and utilized.
Maintain the integrity of the Design Partnership, ensuring it is time-boxed, scoped, and has an agreed commercial path.
Structure the handoff of feedback to the Product team with context.
Track partner health and stage progression.
Secure commitments for logos, testimonials, and case studies within the agreement.