Founding GTM, AI Equipment Technology (SF)

Lavendo•San Francisco, CA

13d•$120,000 - $200,000•Onsite

About The Position

Our client is a YC-backed AI startup operating at the intersection of artificial intelligence, industrial SaaS, and equipment technology. With their team based in San Francisco's South Park neighborhood, they are a small, fast-moving founding team targeting one of the most underserved markets in North America. Hundreds of thousands of equipment dealers and rental companies — the people who keep construction sites running, farms operating, and industrial fleets moving — are being left behind by software. Our client is changing that by deploying AI agents that work 24/7 to help these businesses respond faster, sell more, and maximize fleet utilization. The platform plugs directly into a dealer's existing tech stack to handle sales inquiries, rental requests, service follow-ups, CRM updates, and outbound communications — all without adding headcount. This is not a pre-revenue idea. There is real product-market fit, paying customers, and a massive greenfield market ahead.

Requirements

2–5 years in B2B sales as a BDR/SDR or early AE — ideally at a startup where you had to figure it out with no playbook and no brand name opening doors for you
You've sold to real businesses — restaurants, home services, dental clinics, manufacturers, equipment dealers, or similar "Middle America" operators. If your only buyers have been SaaS procurement teams or enterprise IT departments, this isn't the right fit.
You can show your numbers — calls per day, meetings booked per week, pipeline generated from scratch. Not approximations. Real numbers.
You can close — or you're ready to. Full cycle from first call through signed contract, independently
Strong BDR/SDR background is absolutely welcome: if you've been grinding outbound at a no-name startup and crushing your meeting targets, you belong in this conversation — AE title or not
Fluent with HubSpot, Salesforce, and LinkedIn Sales Navigator
Based in San Francisco or willing to relocate — the role is in-person, and that's intentional

Nice To Haves

You've sold into industrial, construction, agricultural, or equipment verticals

Responsibilities

Drive demand generation: Cold calls, LinkedIn outreach, email campaigns, and trade show attendance — targeting equipment dealers and rental companies across North America
Own the full sales cycle: First call, discovery, demo, negotiation, and close — independently, start to finish
Get in the field (1–2x/month) to meet customers, walk trade show floors, and build relationships with the people actually running these businesses
Build the playbook — document what works, systematize the motion, and create the foundation that the next sales team will run on
Be the intel pipeline — feed market insights and customer feedback directly to the founding team to sharpen product direction and positioning
Own the CRM — keep HubSpot/Salesforce clean and your pipeline honest