Founding Growth Lead

Kastle • San Francisco, CA

1d • $170,000 - $200,000

About The Position

Kastle is seeking a Founding Growth Lead to establish the systems and campaigns necessary to expand Kastle into new accounts and markets. This role involves identifying target audiences, understanding their needs, and developing effective outreach strategies. The successful candidate will be responsible for crafting messaging, launching campaigns, building supporting tools, measuring results, and iterating based on learnings. Additionally, they will manage Kastle's product narrative across its website, sales collateral, newsletter, and events. This is a hands-on position with significant ownership, requiring strong writing skills, rapid execution, and proficiency in data, automation, and AI tools. The ideal candidate will possess a keen sense of aesthetics to make Kastle stand out and the analytical rigor to ensure their efforts generate tangible sales opportunities.

Requirements

• Creative with good taste: Ability to develop sharp messaging and unique campaigns suitable for senior buyers.
• Resourceful: Ability to find solutions and overcome obstacles.
• Fast and thorough: Ability to move quickly while maintaining attention to detail, meeting deadlines, and ensuring follow-up.
• Technical and curious: Comfortable with data, AI tools, automation, and integrations; ability to learn new tools quickly.
• Analytical: Focus on campaign effectiveness in generating conversations and willingness to adapt strategies based on results.
• Highly independent: Ability to take an ambitious goal, prioritize tasks, and manage work through to completion.
• High energy: Enjoyment of interacting with people, testing ideas, and driving real-world results.
• Experience in growth, product marketing, GTM engineering, founder's office, or building a business.
• Demonstrated personal creation and proven results from past work.

Responsibilities

• Build and maintain a live map of the market, identifying target accounts, buyers, relationships, and opportunities across current segments and new verticals.
• Develop strategies to penetrate important accounts, leveraging investor and VC networks for connections and preparing outreach.
• Own outbound and marketing experiments, including list building, hypothesis development, copywriting, campaign launch, and A/B testing of messages and channels.
• Track campaign performance, including replies, meetings, and pipeline, and continuously improve targeting and positioning.
• Build growth tooling, including agents, automations, dashboards, and workflows for market mapping, campaign management, lead tracking, and sales reporting.
• Own Kastle's product messaging, translating customer conversations and product capabilities into clear positioning, website copy, sales materials, and a product newsletter.
• Plan and execute Kastle's presence at industry events, managing audience, invitations, experience, sales preparation, and follow-up.
• Explore and execute creative outreach methods such as thoughtful gifting, podcasts, customer programs, and Kastle-hosted events.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed