Founding General Manager up to 120,000.00
About The Position
Alloy Personal Training Huntington Beach is seeking an experienced Founding General Manager to lead the launch of one of Southern California's newest premium personal training studios. This is an exceptional opportunity for a proven General Manager, Studio Manager, Membership Sales Manager, Fitness Director, Club Manager, or Personal Training Manager who thrives in membership sales, business development, operational excellence, team leadership, and community engagement. Located in one of Orange County's most desirable coastal communities, this role offers the opportunity to build a business from the ground up while helping people change lives through health and fitness. This isn't simply another management position; it's an opportunity to establish the culture, build an exceptional team, and launch one of Southern California's premier personal training studios. The Founding General Manager will lead presale and early launch execution, building a strong founding membership base and scaling toward 130–150 active members as the studio ramps. You'll partner directly with ownership to establish one of Alloy's flagship Southern California locations while creating an exceptional member experience from day one. This is primarily a sales, leadership, and studio operations role. The GM may occasionally coach or support sessions as needed, but the primary responsibility is building membership, leading the team, and executing the Alloy operating system. This is a hands-on founding role. The right leader is willing to make calls, run consultations, attend community events, follow up with leads, solve operational issues, and coach the team through daily execution. The right candidate is energized by learning and executing a proven franchise system, following a structured sales and member-experience process, and coaching the team to consistent standards before making changes.
Requirements
- 3–5+ years of boutique fitness, fitness, health club, or hospitality leadership experience
- Strong membership sales and consultative selling background
- Experience leading coaches, trainers, or sales teams
- Excellent communication, leadership, and organizational skills
- Comfortable managing staffing, scheduling, payroll, and daily operations
- Available for occasional mornings, evenings, and weekends
- Passionate about changing lives through health and fitness
Nice To Haves
- Candidates from Orangetheory Fitness, F45 Training, Burn Boot Camp, Xponential Fitness, Barry's Bootcamp, BODY20, BFT, The Exercise Coach, D1 Training, MADabolic, CrossFit, Solidcore, Equinox, or another premium fitness, hospitality, or membership-based businesses are fantastic candidates for consideration.
- Leadership experience in luxury hospitality, membership sales, retail management, wellness, customer experience, country clubs, or other high-end service environments is also highly valued.
Responsibilities
- Drive consultations, appointment setting, membership sales, and close ratios
- Build a founding membership of 130-150 members prior to Grand Opening
- Execute retention strategies that maximize lifetime member value
- Recruit, hire, onboard, and develop an exceptional coaching team
- Lead weekly sales meetings and coach development sessions
- Manage staffing, scheduling, payroll, and studio operations
- Build local business partnerships and community relationships
- Deliver premium consultations utilizing Alloy's proven assessment process
- Maintain an exceptional member experience and positive studio culture
- Partner directly with ownership on KPIs, staffing, revenue growth, and future expansion
- Lead by example while creating a high-performance, team-first culture
- Own the daily lead follow-up rhythm, consultation booking process, and conversion accountability during presale and launch
Benefits
- Performance bonuses tied directly to studio growth
- Health insurance stipend
- Flexible scheduling
- Complimentary Alloy membership
- Free workouts
- Paid training at Alloy Headquarters in Atlanta, GA
- Up to 30% employee discount on retail and supplements
- Potential future growth opportunities may become available as the studio and ownership group expand
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
