Founding Account Executive - USA
About The Position
Most AE roles hand you a quota, a Salesforce instance, and a playbook. This one is different. We're a Series A SaaS company out of Berlin - the category leader in training, onboarding, and compliance software for frontline-heavy, regulated industries like food & beverage, hospitality, and manufacturing. We've built a repeatable European sales engine with strong fundamentals: over 140% NRR and a proven ability to cut workplace incidents by more than 50% for our customers. Now we're going all-in on the US. We've been pulled into this market by existing customers. We have budget, conviction, and a co-founder - Mona - relocating to NYC to lead the US entity full-time. What we don't have yet is a structured, repeatable US sales motion. That's where you come in. WHAT THIS ROLE ACTUALLY IS This is a founding-level IC role. You'll carry a quota AND shape how we sell. Your insights will directly influence positioning, pricing, and hiring decisions. You'll work alongside Mona daily - a founder fully committed and on the ground with you. In your first 90 days: Get deep on the product, the customer, and the European playbook Run outbound prospecting into US accounts alongside Mona - targeting food, hospitality, and regulated industries Own discovery, demos, and deal cycles end-to-end Document what works: objection patterns, ICP signals, winning narratives Close your first US deals In your first year: Build and own the full US sales funnel - outbound, inbound, land & expand Define our US ICP based on real data, not assumptions Develop the US sales playbook from scratch Influence how we hire, structure, and scale the GTM team Become the person who built the US revenue engine
Requirements
- Have 3–7 years of B2B SaaS AE experience and know how to run a full deal cycle
- Ideally have sold into regulated, compliance-heavy, or operations-driven industries (food, hospitality, healthcare, or manufacturing is a big plus)
- Have been an early sales hire before, or actively want to be - the blank-page energy excites you
- Are a natural outbound hunter - you don't wait for inbound; you create pipeline
- Can work across SMB, mid-market, and enterprise deal sizes as the motion evolves
- Communicate clearly, iterate fast, and aren't precious about process that isn't working
Responsibilities
- Run outbound prospecting into US accounts alongside Mona - targeting food, hospitality, and regulated industries
- Own discovery, demos, and deal cycles end-to-end
- Document what works: objection patterns, ICP signals, winning narratives
- Build and own the full US sales funnel - outbound, inbound, land & expand
- Define our US ICP based on real data, not assumptions
- Develop the US sales playbook from scratch
- Influence how we hire, structure, and scale the GTM team
- Become the person who built the US revenue engine
Benefits
- Equity: meaningful early-hire options in a well-capitalized, fast-growing company
- Health, dental, and vision coverage
- NYC-based with flexibility for a high-output, in-market role
- Daily access to the founding team and real influence over the company you're helping build
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
