Food Service Field Sales Representative

Lakeside Foods•Manitowoc, WI

5d•Remote

About The Position

Lakeside Foods is seeking a Food Service Field Sales Representative - Value Added Products to drive growth across existing and new accounts while managing broker relationships within an assigned region. This role supports the expansion of the Value Added portfolio across Lakeside and Riverside brands by delivering profitable growth, strengthening customer partnerships, and executing strategic sales initiatives.

Requirements

Bachelor’s degree preferred
5–10 years of sales experience, preferably in foodservice or food‑related industries
Experience managing regional or national product portfolios
Proven success in channel expansion, distributor growth, and strategic account planning
Demonstrated ability to execute an Annual Operating Plan (AOP) at the regional level
Strong experience with foodservice customer relationships and broker management
Ability to sell across multiple product categories
Strong forecasting, budgeting, and analytical capabilities
Experience using CRM platforms, Power BI, and Microsoft Office (Outlook, Word, Excel, PowerPoint)
Strong negotiation, communication, and conflict‑resolution skills
Ability to collaborate cross‑functionally and influence outcomes

Responsibilities

Grow assigned regional distributors, operators, and broker‑managed accounts
Deliver assigned annual volume and profit plans, including quarterly forecasts
Collaborate with customers and internal stakeholders to plan and prioritize initiatives
Identify and advance opportunities with complex or large customers
Lead category management initiatives at the customer and regional level
Provide competitive market intelligence to support business development and incremental growth
Plan and execute field‑based promotional activities, including food shows, regional meetings, and training events
Execute customer agreements while anticipating risks and identifying mitigation strategies
Conduct quarterly business reviews to strengthen relationships and drive results
Plan, negotiate, close, and follow up on customer agreements to create mutually beneficial outcomes
Maintain clear communication with Sales Operations on customer opportunities and challenges
Support margin performance by assisting with A/R, credit issues, deductions, samples, and pricing matters
Manage broker networks for core products and innovation launches as applicable
Keep customers informed of supply and pricing trends
Maintain confidentiality of company information and represent Lakeside Foods professionally
Perform other duties as assigned