Food and Beverage Marketing Manager

Live! Casino and Hotel Maryland•Hanover, MD

7d•$70,000 - $101,440•Onsite

About The Position

Translate business goals into marketing strategies and objectives that facilitate overall business growth including creating and implementing innovative and effective sales and marketing programs to drive traffic and increase sales.

Requirements

Exceptional communicator; you confidently engage at all levels and across multiple stakeholder groups and clients.
You have excellent written and oral communication and are known for translating data into clear, easy-to-understand information useful for stakeholders and clients.
Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently, as well as strong attention to detail.
Ability to travel to attend workshops, tradeshows, conventions, meetings, etc.
Bachelor's Degree in marketing or related field or equivalent and 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience.
Must speak fluent English; bilingual preferred.
Must be able to obtain and maintain licensure as required by the State Gaming Agency for the position.

Responsibilities

Manage day-to-day activities of the sales strategy in the categories of promotion, engagement and conversion.
Book, plan and confirm happy hour and promotional parties.
Book, plan and manage private events and corporate functions of 50 people or less.
Work with the General Managers and Director of Marketing on strategies and initiatives that drive sales.
Field marketing activities and promotions including office, convention, and other outreach programs.
Work with the Marketing team and manage staff to drive data collection through online sweepstakes and contests, onsite and offsite.
Execute SMS promotional campaigns that drive traffic to the venues during set off days and hours.
Send follow ups and confirmation emails to guests.
Submit weekly sales sheets reports.
Create external marketing partnerships; build relationships with key players in the market.
Communicate and train staff on sales initiatives and promotional outings to ensure their participation.
Create, manage and execute venues’ organic social media content.
Work with Content Captains weekly to ensure we’re getting engaging content that’s on brand.
Responsible for responding to comments and online reviews.
Manage community and influencer marketing programs.
Ability to extend complimentaries in accordance with the property comp matrix.
Create marketing campaigns for other non‑gaming departments, including but not limited to the hotel and spa.
Other duties as assigned.

Benefits

Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents.
Free Basic Life Insurance
Free Short Term & Long-Term Disability
Generous retirement savings options
Paid Time Off
Tuition Reimbursement
On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
Training and pathways for career growth
Robust Rewards & Recognition Programs
Annual Merit Based Pay Increases
Discretionary Performance Bonuses
Discretionary Service Bonuses
Free parking
Free food and discounted meals
Live! Hotel, Food & Beverage, and Entertainment Discounts