Floating Leasing Consultant

Procopio Enterprises, Inc.•Middleton, MA

About The Position

As a Floating Leasing Consultant, you will oversee leasing activities across apartment communities in the Bria portfolio, with a focus on customer service and resident well-being. You will develop and implement strategies to attract new residents, support resident retention, and maintain high levels of satisfaction. The role contributes to a welcoming community environment and requires travel to portfolio sites as needed. Responsibilities include leasing strategy and market analysis; negotiating lease terms; coordinating property tours; generating leads; administering leases; managing advertising, marketing campaigns, social media, online listings, reviews, and surveys; preparing leasing and marketing reports; collaborating on resident screening; organizing promotional events; and maintaining positive relationships with residents.

Requirements

Prior leasing and sales experience of 1–3 years.
Customer service background of 1–3 years.
Ability to travel to various sites across the portfolio as needed.
Strong closing skills, creative problem-solving ability, and ability to market units effectively.
Strong verbal and written communication and interpersonal skills, including the ability to handle objections.
Detail-oriented with time-management skills and the ability to multitask in a fast-paced environment.
Positive team player and self-starter.

Nice To Haves

Administrative experience.
Hospitality background.
Yardi experience.
Knowledge of Fair Housing Regulations.

Responsibilities

Develop and implement leasing strategies to maximize occupancy and rental revenue, taking into account market trends, property amenities, and competitor analysis.
Negotiate lease terms and rental rates with prospective residents in alignment with company policies and financial objectives.
Conduct regular market research and analysis on local rental trends, competitor pricing, and demographic shifts, and adjust marketing and leasing strategies accordingly.
Coordinate and conduct property tours at properties throughout the Bria portfolio, highlighting features and amenities.
Generate leads through referrals, networking, outreach campaigns, and partnerships with local businesses or organizations.
Oversee lease preparation, execution, renewal, and termination, ensuring accuracy and compliance with legal requirements.
Manage advertising budgets, select cost-effective advertising channels, and evaluate marketing initiative performance.
Plan and execute marketing campaigns through online and offline channels, including social media, property websites, print advertising, and signage.
Manage social media platforms and engage with residents through activities such as active stories and community takeover stories.
Respond to reviews, distribute monthly surveys, and implement a consistent strategy for soliciting and managing reviews.
Audit online listing services (ILS) weekly to ensure information is accurate and up to date, including listings on the property website, Apartments.com, Zillow, and Google.
Prepare regular reports on leasing activity, occupancy rates, marketing effectiveness, and financial performance, with insights and recommendations for improvement.
Collaborate with the property management team to screen prospective residents through background checks, credit evaluations, and rental history verification.
Organize and participate in promotional events, open houses, and community outreach programs.
Build and maintain positive resident relationships, addressing needs and concerns promptly to support satisfaction and retention.