Fleet Marketing Manager

bp•Chicago, IL

1d•$150,000 - $175,000•Hybrid

About The Position

As Fleet Marketing Manager, you will lead a team focused on driving long term growth and engagement across the TravelCenters of America network via marketing and activation plans for consumers, including professional drivers, and fleet managers. You will work as a critical part of the local market team alongside the Hub and Sales team, by supporting with developing and executing impactful pro driver and fleet experiences and ensuring that optimal content and materials are brought to market. This role plays a key part in improving TA, supporting TA business improvement plans, and creating high impact engagements that drive large scale, strategic impact for the US market, aligned to customer and business needs.

Requirements

7+ years’ experience in marketing, partner management, or sales enablement, preferably in a multi-national matrix organisation.
Great analytical skills to gather insights and track performance metrics.
Strong communication and relationship management skills to engage effectively with customers and internal teams.
A proactive approach to problem-solving, with the ability to adapt to changing priorities.
Confidence in making decisions within the guidelines of the process, as well as finding opportunities to remove bottlenecks, ease the process or improve efficiency, without compromising quality
Ability to identify patterns that could indicate a recurring issue in the process, and confidence in proposing potential solutions or calling out to your leadership.
Strong project management skills, essential for the successful delivery of the role’s deliverables, combined with a customer-obsessed, value-driven approach that consistently prioritizes the customer while delivering long-term business impact.
Proven business insight and digital expertise to drive innovation and strategic decision-making

Nice To Haves

Agility core practices
Brand Management
Channel Management
Channel marketing activation
customer and competitor understanding
Customer Segmentation
Customer Value Proposition
Decision Making
Developing creative marketing content
Dialogue enablement
Digital Fluency
Digital Marketing
Generating customer insights
Loyalty Management
market
Marketing comms plan
Measuring and Verification for Carbon Storage
Monitoring
Offer and product knowledge
Offer Development
Offer execution and growth
Product Ownership
Project Management
Research and insights

Responsibilities

Stand as the marketing lead for TA, across all lines of business, building key relationships with collaborators while representing marketing to the organization.
Employing insights and intelligence on fleet growth opportunities, support the adaptation and development of annual plans, product and offer strategies & activation toolkits into marketing plans that will drive engagement and sales growth.
Align and integrate with all business teams to protect and grow volume and margin with both foundational and differentiated offers and programs.
Lead B2B segmentation in partnership with global marketing team, including insight mining, and insight articulation to broader business interested parties.
Ensure key collaborators are familiar with and versed in fleet and ABM segmentation, their insights, and opportunity potential.
Work directly with Fleet Sales teams to sell-in and ensure their consistent engagement and execution of branded B2B programs and offers across all customer segments.
Represent the voice of the pro driver and fleet customer during the creation of B2B and B2C marketing offers and programs to ensure optimal customer consensus and execution.
Monitor and manage performance for all marketing programs, including fostering of key vendor/partner/agency relationships.
In close collaboration with the Hub and other key team members, manage the adaptation of offers, programs, digital assets, creative content marketing materials and claims, so they’re relevant and impactful for pro drivers and fleets.
Responsible for the value proposition of customer-facing engagements, events, and marketing materials.
Coordinate, manage and deliver in-person activities, events, and sales enablement initiatives for customers and consumers, ensuring timely and impactful engagement with the correct content, materials and toolkits. Also, if any issues do occur then support in addressing them and developing resolutions across multiple interested parties.
Support with A/B testing and experimentation to refine and optimize content specifically for fleets, providing inputs from your perspective.
Accountable as part of the team to ensure compliance with local regulations, tax, and language standards for all marketing activities.
Monitor and report pro driver and fleet performance to TA and local marketing leadership, finding opportunities to optimize strategies and content, continuously championing the customer.
Responsible for meeting or exceeding defined campaign metrics and objectives and key results.
Increase Hub utilization, asset and content re-use, and the fulfilment of SLAs year-on-year.
Lean on your operational experience to support the planning and budgeting processes within your wider team.