Flagship Retail Experience Manager

Vuori•Carlsbad, CA

About The Position

The Flagship Retail Experience Manager sits within Vuori’s HQ Community team and brings the company’s Community mission to life through elevated, store-based experiences. The role oversees flagship stores as innovation hubs for customer connection, product storytelling, community engagement, and brand-building, and influences cross-functional strategy across Community, Marketing, Product, Retail, and Operations. The manager pilots new ideas, tests scalable programming concepts, and develops the playbook for flagship retail. Once the experience model is established, the manager trains store and cross-functional teams to execute it consistently as stores open and flagship expectations expand. The role spends most of its time in stores, with some time at HQ for meetings, planning, and cross-functional collaboration. It develops a year-round experience strategy and calendar, oversees flagship locations as test-and-learn environments, and translates pilot learnings into scalable standards and recommendations. The manager partners across teams to plan and deliver activations and community gatherings, owns event production and logistics, builds local relationships, and measures outcomes to improve the flagship experience model.

Requirements

Current General Manager-level experience or above, with demonstrated ability to lead store teams, influence business priorities, and execute to a high operational standard.
Relevant experience in community building, retail leadership, experiential marketing, event production, customer experience, communications, or a related field.
Experience developing, piloting, and scaling customer-facing events, activations, workshops, launches, or community programming.
Ability to translate strategy into execution and create repeatable processes, training materials, and playbooks for broader team adoption.
Strong organizational and project management skills, including managing budgets, vendors, timelines, staffing, store partners, and cross-functional stakeholders.
Excellent communication, collaboration, and relationship-building abilities, with confidence influencing peers, senior leaders, and field teams.
Ability to gather feedback, measure outcomes, synthesize insights, and apply learnings to improve programming and inform scalable retail experience strategies.
Comfort spending most of the time in-store leading, observing, training, and supporting activations, with some time at HQ for meetings, planning, and collaboration.

Nice To Haves

Bachelor’s degree or equivalent years of experience is preferred.
Creative mindset and passion for customer-centric experiences, product storytelling, and community engagement.

Responsibilities

Develop and deliver a year-round flagship experience strategy and calendar aligned with Vuori’s Community mission, brand priorities, product moments, retail goals, and marketing campaigns.
Oversee flagship stores as elevated experience destinations and test-and-learn environments for community, retail, and brand engagement ideas.
Pilot programming concepts, evaluate results, and turn learnings into scalable standards, tools, and recommendations for future flagship and high-priority store openings.
Write and maintain the flagship experience playbook, including programming standards, operating rhythms, roles and responsibilities, event formats, customer engagement expectations, and recap processes.
Train store teams, Community partners, and cross-functional stakeholders on the established flagship experience model to support consistent execution as it scales.
Partner with Community, Marketing, Product, Retail, and Operations to plan and execute flagship activations, workshops, pop-ups, launches, and community gatherings.
Bring store insights, customer trends, community feedback, and pilot learnings to cross-functional decision-making and retail experience strategy.
Own end-to-end event production and logistics, including budgets, vendors, timelines, staffing, setup, on-site hosting, troubleshooting, and post-event recaps.
Ensure experiences reflect Vuori’s Community mission, brand voice, visual standards, and customer engagement goals.
Build and maintain relationships with local creators, partners, customers, and community organizations to create inclusive experiences that encourage participation and connection.
Collect customer, store, and cross-functional feedback and report monthly outcomes, including attendance, engagement, product storytelling impact, community participation, pilot performance, scalability, and improvement opportunities.