Finance Manager

Expedia Group•Seattle, WA

19d•$110,500 - $155,000•Onsite

About The Position

Growth Marketing Finance is looking for a Finance Manager to join its Financial Planning & Analysis team, serving as the finance business partner for Expedia Group's Brand Awareness portfolio. This role is the financial connective tissue across some of EG's most visible and complex marketing investment — spanning upper-funnel Brand Media, Sponsorships, Demand Generation, Global Communications, PR, Influencer/Creator, Creative production, and media agency economics. This role requires a passion for brand and upper-funnel marketing economics and the ability to translate complex, multi-channel spend into clear commercial insight. It involves working across creative, comms, and sponsorship teams who think differently than traditional performance marketers, and building trust with senior stakeholders while holding firm on financial governance.

Requirements

Advanced analytical, modeling, and forecasting skills
Advanced Excel required
SQL experience preferred
Experience in brand, media, or marketing finance
Familiarity with working versus non-working budget frameworks strongly preferred
Ability to manage complexity across multiple channels, stakeholders, and cost categories simultaneously — without losing accuracy or commercial perspective
Strong communication skills; able to translate financial complexity into clear, confident recommendations for creative, comms, and brand audiences who are not finance-native
High intellectual curiosity and ownership mindset; you build and improve processes, not just report against them
Comfortable working with ambiguity, including evolving budget definitions and classification frameworks in a dynamic, fast-paced environment
BA required
MBA preferred
5+ years of relevant finance experience with increasing levels of responsibility
At least 2 years in a marketing or media finance role

Nice To Haves

SQL experience preferred
Familiarity with working versus non-working budget frameworks strongly preferred
MBA preferred

Responsibilities

Own annual planning, quarterly outlooks, and monthly close across all Brand Awareness channels — Brand Media, DG, Sponsorships, Global Communications, PR, Influencer/Creator, and Creative production
Maintain brand-, market-, and channel-level spend views by working and non-working category, ensuring accurate load and reconciliation to central finance targets
Perform variance analysis on actuals versus plan and forecast, translating drivers into clear narratives for channel leaders and senior finance stakeholders
Manage close and accrual processes, including Brand Media reclasses, accrual submissions, PO versus AP cutoff alignment, and invoice timing across agencies and vendors
Partner with Accounting, Procurement, and AP teams to ensure financial controls are applied consistently across all spend categories
Serve as the finance business partner for Brand Media and Sponsorships, supporting investment cases, deal structures, rights fee evaluation, payment scheduling, and forecast pacing for major partnerships (e.g. sports, entertainment, licensing)
Govern working versus non-working classification for sponsorship elements — including media components, activation, IP/rights, and production — and resolve classification ambiguities across brands and markets
Partner with the OMD media agency team on SOW governance, agency fee reconciliation, committed spend tracking, procurement alignment, and scope change evaluation
Support contract, CARF, PO, and invoice approvals for media and sponsorship commitments, confirming budget availability and ensuring compliance with finance governance standards
Support Demand Generation budget ownership, including working media forecasts, transfers, incremental approvals, and unallocated budget management across brands
Own the non-working budget view across Global Communications, PR, Creative, Research, Sponsorships, and influencer/creator support costs — and maintain baseline, reduction, and uncommitted-initiative scenarios for leadership
Govern influencer and creator finance, including working spend (paid amplification, whitelisting, dark posts, creator content distribution) and non-working costs (talent management, retainers, licensing, travel, legal, and operations), ensuring clear classification and accurate forecasting
Partner with Global Comms, PR, and organic social teams on budget governance, accruals, and spend pacing across communications activations, media relations, and PR-adjacent campaigns
Manage Creative production finance, including agency fees, OOH production, and campaign development costs, and support purchase approvals and requisitions across creative vendor and agency spend
Build and maintain executive-ready reporting on Brand Awareness budget, forecast, commitments, risks, and trade-offs — across brands (BEX, HCOM, Vrbo) and by channel and cost type
Develop integrated campaign financial support, from investment case through post-campaign readout, covering media, sponsorships, PR, organic, influencer, and creative components
Provide finance guidance on non-working versus working spend framework evolution, particularly as influencer, creator, and Global Comms classifications continue to develop
Challenge investment choices using brand measurement frameworks, reach and awareness metrics, campaign effectiveness data, and brand-health indicators — not only short-term ROAS
Support senior leadership decisions on sponsorship investments, reallocations, budget trade-offs, and scenario planning, providing clear and timely financial context