Field Visual Merchandising Manager - New York/New Jersey

VF Corporation•New York, NY
•$60,000 - $75,000

About The Position

The Field Visual Merchandising Manager is a dynamic, field-based leader responsible for bringing brand storytelling to life across VF retail stores for Vans, The North Face, and Timberland. The role combines creative execution with strategic coaching to deliver elevated, on-brand consumer experiences. The manager spends the majority of their time in stores, championing visual merchandising standards, driving campaign execution, and building team capability. In partnership with Store Managers, District Managers, and Regional Visual Merchandising teams, this role translates global and regional strategies into compelling, localized execution that supports consumer engagement and commercial success. Extensive travel to retail locations is required, at 4 or more days per week.

Requirements

  • At least 4 years of experience in visual merchandising, retail operations, or brand presentation, especially in multi-brand or multi-store environments.
  • Deep understanding of visual merchandising principles and how they translate into consumer engagement and commercial success.
  • Strong cross-functional collaboration skills, with the ability to influence and align stakeholders across retail, marketing, and brand teams.
  • Experience developing and implementing scalable processes, tools, and standards.
  • Analytical and strategic thinking, including the ability to interpret field insights and performance data to inform future direction.
  • Exceptional written and verbal communication skills, including the ability to articulate vision and feedback.
  • Creative problem-solving abilities in dynamic, fast-paced retail environments.

Nice To Haves

  • Experience with global brand environments and translating global strategies into local execution.
  • Proficiency in visual planning tools or retail execution platforms.
  • Formal education in a related field.

Responsibilities

  • Travel extensively to retail locations (4 or more days per week) to implement seasonal floor sets, windows, and brand campaigns, adapting directives to store layouts and inventory levels.
  • Train and mentor Store Managers and in-store teams on visual merchandising principles, directive interpretation, and campaign storytelling.
  • Collaborate with District Managers to align visual execution with business goals and deliver a cohesive brand experience.
  • Ensure each brand’s identity is reflected through product placement, fixture usage, and visual storytelling.
  • Lead visual merchandising for store openings, remodels, and high-priority activations.
  • Provide immediate coaching and feedback during store visits, helping teams improve execution.
  • Capture visuals of completed setups, document compliance, and share trends and insights with cross-functional partners.
  • Work across Vans, The North Face, and Timberland retail environments, adapting to different brand aesthetics and merchandising strategies while maintaining brand integrity.
  • Liaise between marketing and store teams to ensure directives are understood, implemented, and continuously improved.

Benefits

  • Additional compensation awards may include an annual incentive plan, sales incentive, or commission potential.
  • Benefits programs are offered; detailed benefits information is provided during the hiring process.
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