Field Sales Professional - Denver, Colorado

Varsity Brands•Denver, CO

1d•Hybrid

About The Position

BSN SPORTS, a Varsity Brands company, is hiring a Field Sales Professional to manage and grow sales within an assigned territory in and around Denver, Colorado. This full-time hybrid role works between a home office and field locations, including schools, community settings, and events. The employee must reside in or near the territory full-time to manage local client relationships and sales opportunities. The role is responsible for the full sales cycle and customer service across the territory. It focuses on providing consultative support to coaches, generating revenue and meeting sales targets, developing leads, and growing existing accounts across sports and levels. The position requires independent territory and account management, local travel, and use of CRM and data-driven business intelligence. Hours vary with customer needs; evenings and weekends may be required, and occasional out-of-area or overnight travel may be expected. The annual base draw range is $60,000–$70,000, with the possibility of additional performance-based incentives and unlimited commission potential. Compensation may vary based on education, experience, qualifications, location, internal equity, and market alignment.

Requirements

At least 3 years of B2B outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
Associate degree or equivalent work experience.
Excellent problem-solving, organizational, multitasking, communication, and time-management skills.
Ability to work independently and manage tasks, projects, and responsibilities with self-direction.
Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and CRM.
Ability to maintain a distraction-free home office environment.
Reliable vehicle, valid driver’s license, auto insurance, and satisfactory driving record; these must be maintained.
Must currently reside in or near the territory full-time.

Nice To Haves

Bachelor’s degree.
B2B outside sales experience in sporting goods.

Responsibilities

Provide consultative customer service to coaches throughout the assigned territory.
Generate revenue and meet sales and growth targets.
Develop and qualify leads through cold calling and lead-generation campaigns.
Build sales opportunities and grow existing accounts by selling across all sports and levels.
Use company CRM functions for prospecting, account management, and activity tracking.
Use data-driven business intelligence on prospects to identify trends and opportunities.
Manage an account list and travel to customer locations within the assigned territory.
Represent Varsity Brands and demonstrate its core values and ethical standards in business activities.