Field Sales Professional - Sacramento, CA

Varsity Brands•Sacramento, CA
•Hybrid

About The Position

BSN SPORTS, a Varsity Brands company, is hiring a Field Sales Professional to serve as a consultative partner to schools, club and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs in the Sacramento territory. This hybrid, home-office and field-based role covers the full sales cycle, from prospecting and lead generation through account management and post-sale service. The position focuses on delivering customer support that simplifies operations for coaches and program leaders, meeting sales and growth targets, expanding sales across sports within existing accounts, and developing new business. The role uses CRM tools, business intelligence, and territory planning, with regular in-person customer engagement and local travel 2–5 or more days per week. The employee must live in or near the territory.

Requirements

  • At least 3 years of business-to-business outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
  • Associate’s degree or equivalent work experience.
  • Reliable vehicle, valid driver’s license, auto insurance, and satisfactory driving record; these must be maintained.
  • Self-direction and autonomy in managing work and responsibilities.
  • Strong problem-solving, organizational, multitasking, prioritization, and time-management skills.
  • Excellent verbal and written communication skills.
  • Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and CRM.
  • Ability to maintain a distraction-free home-office environment.
  • Ability to regularly sit, stand, bend, lift, and drive.

Nice To Haves

  • Bachelor’s degree.
  • Business-to-business outside sales experience in sporting goods.

Responsibilities

  • Provide consultative customer service to coaches throughout the assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads through cold-calling and lead-generation campaigns.
  • Use the company CRM for prospecting, account management, and activity tracking.
  • Grow sales in existing accounts by selling across sports and levels.
  • Use data-driven business intelligence to identify prospect trends and sales opportunities.
  • Manage an account list and travel to customer locations within the assigned territory.
  • Build and maintain client relationships through in-person engagement and post-sale service.

Benefits

  • Comprehensive health care benefits
  • HSA employer contribution and FSA opportunities
  • Wellbeing program
  • 401(k) plan with company matching
  • Company-paid life, AD&D, and short-term disability
  • Generous My Time Off and paid holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to financial coaching and a member-owned credit union
  • St. Jude partnership and volunteer opportunities
  • Employee discounts on personal apparel and equipment
  • Unlimited commission potential
  • Comprehensive sales training program
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