Field Sales Professional - Fresno County, CA

Varsity Brands•Fresno, CA

2d•$60,000 - $65,000•Hybrid

About The Position

BSN SPORTS, a Varsity Brands company, is hiring a Field Sales Professional to serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs in Fresno County, California. The role manages the full sales cycle, from prospecting and lead generation through account management and post-sale service, with the goal of making operations easier for coaches and program leaders. The position develops new business and expands sales within existing accounts by identifying opportunities across sports and program levels. It uses CRM tools, data insights, and territory planning to build a pipeline, manage client relationships, and provide in-person service. This is a full-time hybrid role requiring residence in or near the territory and local travel two to five or more days per week. Work takes place in a home office and in schools, communities, and event environments. Hours vary with customer needs, and evenings and weekends may be required. The stated annual base draw range is $60,000–$65,000, with the possibility of additional performance-based incentives. The role also offers unlimited commission potential from day one and a comprehensive sales training program.

Requirements

At least 3 years of B2B outside sales experience, or a coaching or sports-related background.
Associate degree or equivalent work experience.
Reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record; these must be maintained.
High level of self-direction and autonomy in managing tasks, projects, and responsibilities.
Excellent problem-solving, organizational, and multitasking skills.
Excellent verbal and written communication skills.
Strong task prioritization and time-management skills.
Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and CRM.
Ability to cultivate a distraction-free home office environment.
Must currently reside in or near the territory full-time and travel locally two to five or more days per week.

Nice To Haves

B2B outside sales experience in sporting goods.
Bachelor’s degree.

Responsibilities

Provide consultative customer service to coaches across the assigned territory and help simplify their work.
Generate revenue and meet sales and growth targets.
Develop and qualify leads through cold-calling and lead-generation campaigns.
Use the company CRM for prospecting, account management, and activity tracking.
Grow sales in existing accounts by serving programs across all sports and levels.
Use data-driven business intelligence to identify trends and opportunities among prospects.
Manage an account list and travel to customer locations within the assigned territory.
Build and maintain client relationships through consistent in-person engagement and post-sale service.