Field & Partnerships Marketing Manager

Handoff•Austin, TX

1d•Hybrid

About The Position

Handoff is an AI agent that runs a construction company, helping remodelers automate estimating, streamline operations, and win more work. The company has over 10,000 monthly active users and $6B in annualized project volume flowing through its platform. Handoff is backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. The team is distributed across hubs in Austin, São Paulo, and Buenos Aires, focusing on building intuitive, high-impact solutions for users. The Field & Partnerships Marketing Manager will be responsible for running trade shows and owned events, sourcing and onboarding strategic partners, and building co-marketing programs to connect Handoff with key contractors and companies. This role is suited for an individual who enjoys hands-on work, focuses on ROI, and thrives in dynamic environments where they can take on multiple responsibilities and leverage relationships to drive revenue.

Requirements

4–6 years of experience in field marketing, partnerships, or a combined role
Track record at smaller B2B SMB companies — you've worn multiple hats and thrived
Proven experience owning trade shows or conferences end-to-end (logistics, sponsorships, speaker sessions, on-site)
Partnership development experience: outbound sourcing, onboarding, co-marketing, and lightweight contract negotiation
Revenue-anchored mindset — you connect field spend to pipeline and can speak ROI fluently
Willing and able to travel ~50%
Relationship-first instinct — you build trust quickly, follow through, and maintain relationships over time
Comfortable managing 5+ active partners simultaneously without things falling through the cracks

Nice To Haves

Construction, home services, or skilled trades background — existing partner relationships are transferable
Experience running referral programs, take-rate agreements, or association partnerships

Responsibilities

Own field marketing strategy: trade shows, owned events (dinners, road trips, office events), and on-site execution from logistics to post-event follow-up
Source and onboard new strategic partners through outbound outreach — associations, agencies, industry influencers, and complementary software companies
Build and run co-marketing programs: joint events, webinars, referral flows, and co-branded content tied to pipeline goals
Manage a portfolio of active partners end-to-end — relationship management, program execution, and results tracking
Track and report on field ROI: cost-per-event, pipeline sourced, partner-attributed revenue, and conversion from field activity to booked demos
Coordinate with Sales on account targeting before events and ensure clean, timely post-event follow-up
Negotiate lightweight partnership agreements and manage onboarding for new partners
Define and own the events and partnerships calendar — prioritize based on ROI potential and strategic fit
Build repeatable playbooks for event execution and partner management
Represent Handoff at industry events, trade shows, and partner meetings — travel ~50% of the time