Field Operations Specialist

RAPP•Detroit, MI

2d•Onsite

About The Position

RAPP is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth. They champion individuality in their marketing solutions and workplace, fighting for solutions that adapt to individual needs, beliefs, behaviors, and aspirations. RAPP fosters an inclusive workplace that emphasizes personal well-being. The agency is part of Omnicom’s Precision Marketing Group, comprised of over 2,000 creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

Requirements

Bachelor’s Degree in Business (automotive or marketing preferred) or equivalent work experience.
5+ years of automotive / marketing experience.
Ability to drive and/or fly to assigned dealership locations, spend up to 75% of overnights in hotels, and maintain valid driver’s license.
Ability to develop relationships with key decision-makers.
Build relationships with both internal and external customers.
Identify, qualify, and resolve customer objections, problems, and needs in a diplomatic manner.
Develop strategies, action plans, and metrics to monitor results.
Effectively communicate ideas, challenges, and solutions.
Communicate and give presentations in front of groups.
Effectively convey processes and training.
Listen to others and appropriately act on information provided.
Multi-task, prioritize, organize, and coordinate projects to meet simultaneous deadlines.
Work autonomously with minimal supervision and under continual deadline pressure.
Work effectively in both a team and individual setting.
Work effectively in a fast-paced organization.
Use a variety of computer programs to track results (Salesforce.com, Word, Excel, Email, Internet, etc.).
Must be able to travel up to 75% of the time.
Target Markets: Cincinnati Region. Field Operations Specialists should live in Detroit or Cleveland area.

Nice To Haves

automotive or marketing preferred

Responsibilities

Builds and maintains positive relationships with new and existing dealer clients.
Conducts up to three (3) one-hour dealership consultations each day, providing data analysis and continuous improvement recommendations on marketing creative, offers, and cadence.
Partners with designated OEM field representatives to coordinate marketing improvements and facilitates joint dealership consultations.
Understands and drives key performance indicator (KPI) improvement.
Examines client performance (reporting, direct observation, etc.) to identify areas of opportunity for improvement within the fixed operations.
Proactively communicate to clients (up to Dealer Principal / General Manager levels). Establishes and maintains a solid business relationship with dealership personnel.
Effectively communicates OEM program’s value proposition and aligns it with the dealers’ goals.
Strategizes aftersales marketing performance and solutions.
Identifies and recommends program changes and marketing strategies.
Maintains ongoing communication with different levels of dealership management at assigned dealership locations.
Manages the retention, product penetration, and growth of assigned dealerships.
Maintains a high level of customer satisfaction by serving as an advocate and liaison between the dealer client and internal teams.
Manages all customer issues and conflict resolution.
Enrolls new orders for retention programs and custom campaigns.
Achieves assigned sales and retention targets.
Writes and distributes contacts reports each day to each dealership and OEM field office personnel.
Receives and submits account updates, enhancements, and recommended changes.
Maintains dealer contacts and business activity in Salesforce.com on a regular basis.
Communicates all program changes, enhancements, and application bug fixes to the Account Management team.
Shares results-oriented OEM marketing solutions, effectiveness, and challenges.
Successful completion of required training program and assessments.
Other duties as assigned.