Field Marketing Specialist

Pei Wei Asian Kitchen•NA, OH

About The Position

Pei Wei Asian Kitchen, operated by West Coast Capital, is hiring for a two-month paid field marketing assignment in the Dallas/Fort Worth Metroplex. The role focuses on marketing, business development, community outreach, and catering sales. Most work takes place in restaurants, local businesses, and the community rather than at a desk. The associate will introduce Pei Wei to prospective customers, build local partnerships, generate catering opportunities, and develop ways to grow restaurant sales. Strong performance, initiative, and potential may lead to an offer for a full-time Field Marketing Specialist position. The assignment pays $30 per hour for approximately 40 hours per week. Contractors are responsible for their own taxes and are not eligible for employee benefits during the contract assignment. The position requires residence within or near the assigned market, a valid driver's license, reliable transportation, and the ability to travel within the market.

Requirements

  • Recent college graduate with a bachelor's degree in Marketing, Communications, Business, Hospitality, or a related field.
  • Outgoing and confident, with comfort approaching strangers, entering businesses unannounced, and starting conversations with potential partners.
  • Persuasive and personable, able to communicate value, build relationships, and explore business opportunities without being discouraged by rejection.
  • Self-motivated, able to take initiative, work independently, and remain productive without constant supervision.
  • Creative and resourceful, able to recognize opportunities and turn ideas into action.
  • Professional and organized, with effective communication, reliable follow-through, and the ability to manage multiple priorities.
  • Results-oriented and motivated to make an impact on restaurant traffic, catering, and sales.
  • Must reside within or near the assigned market.
  • Valid driver's license, reliable transportation, and ability to travel within the market required.

Nice To Haves

  • Experience in sales, hospitality, retail, events, fundraising, or campus organizations is a plus; previous marketing experience is not required.

Responsibilities

  • Build relationships with local businesses, schools, hotels, hospitals, offices, and community organizations to increase brand awareness and drive sales.
  • Generate catering leads through business outreach, relationship-building, and local partnership development.
  • Execute grassroots marketing initiatives, including sampling events, sponsorships, community events, and local promotions.
  • Partner with restaurant leadership to identify opportunities to increase traffic, attract new guests, and grow sales.
  • Support new restaurant openings, menu launches, and promotional activations.
  • Track outreach activities, follow up on leads, and measure results, including catering growth and sales impact.
  • Represent Pei Wei professionally while delivering a positive brand experience in every interaction.
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