Field Marketing Specialist – North America

Feathery

6d•Hybrid

About The Position

Feathery is seeking a Field Marketing Specialist for North America to manage and execute its growing event and field marketing calendar. This role involves working closely with Sales and Marketing teams to represent Feathery at industry conferences, customer and prospect events, executive programs, and other field activations. The specialist will ensure all programs are well-executed and contribute to measurable business outcomes. This is a hands-on position requiring end-to-end management of events, from sponsorships and vendor coordination to onsite logistics, lead capture, follow-up, and reporting. The role offers the opportunity to grow into a greater ownership of Feathery’s event strategy, influencing where the company shows up and how investments are made to maximize impact. The ultimate goal is to transform events into meaningful conversations, stronger customer relationships, and pipeline generation.

Requirements

3–5 years of B2B field marketing or event marketing experience within enterprise SaaS/software.
Demonstrated experience personally owning conferences and events end-to-end — from planning and logistics through onsite execution and follow-up.
Experience working closely with Sales/AEs and understanding how field marketing contributes to awareness, meetings, opportunities, and pipeline.
Experience running a mix of industry conferences and customer/prospect programs such as dinners, roundtables, webinars, or regional events.
Excellent project management and organizational skills, with the ability to manage multiple events, deadlines, vendors, budgets, and stakeholders simultaneously.
Commercial mindset and experience measuring event performance beyond attendance, including MQLs, meetings, qualified opportunities, pipeline, conversion, and ROI.
Proactive, resourceful, and comfortable taking ownership in a fast-moving environment.
Strong communication and cross-functional collaboration skills.
Ability and willingness to travel across North America for conferences and events.

Nice To Haves

Experience in fintech, financial services, insurance, or wealth management.
Experience with CRM, marketing automation, lead capture, or event tools such as HubSpot, Salesforce, or similar platforms.
Experience at an early-stage or high-growth B2B SaaS company.
Experience supporting account-based or executive engagement programs.

Responsibilities

Own industry conferences and events end-to-end, including sponsorship coordination, registration, booth and materials, vendors, attendee communications, onsite logistics, and post-event follow-up.
Manage multiple events simultaneously across timelines, budgets, vendors, and internal stakeholders.
Coordinate Feathery’s presence across industry conferences, customer and prospect events, executive dinners, roundtables, webinars, and other field programs.
Partner with internal teams and external vendors to ensure every program is delivered smoothly, on time, and to a high standard.
Travel across North America as needed to support key conferences and events.
Partner closely with Account Executives and Sales leadership to align events with priority accounts, territories, and pipeline goals.
Coordinate pre-event outreach and meeting-booking efforts to ensure Sales gets maximum value from each program.
Manage attendee and lead capture and ensure clear, timely handoff and follow-up after events.
Help create opportunities for Sales to engage prospects and customers through dinners, roundtables, executive programs, and other targeted field activations.
Keep Sales informed on event plans, attendee lists, meetings, leads, and follow-up actions.
Track and evaluate event success across attendance, MQLs, meetings booked, qualified opportunities, sourced and influenced pipeline, and overall event ROI.
Report on program performance and use results and Sales feedback to improve future events and investment decisions.
Identify which events and programs are delivering the strongest engagement and commercial impact.
Help improve and scale our event processes as Feathery’s field marketing program grows.