Field Marketing Specialist

Specialty1 Partners•Clyde, NC

1d•$60,000 - $64,000•Hybrid

About The Position

We’re looking for a dynamic and relationship-driven Area Marketing Specialist to support our growing network of partner practices throughout the Detroit area. In this highly visible role, you’ll collaborate directly with practices to develop and execute strategic marketing initiatives that drive patient growth, increase revenue, and strengthen community presence. The Area Marketing Specialist will lead the planning, coordination, and execution of marketing programs for assigned practices, with a strong emphasis on in-person relationship building and face-to-face outreach. This role is ideal for someone who thrives in a fast-paced environment, enjoys connecting with people, and is passionate about delivering measurable results while following established Partner Practice Marketing Standard Operating Procedures.

Requirements

In-person marketing and relationship management experience
Ability to travel locally and domestically
Ability to work independently and as part of a team in a dynamic environment
Strong project management, event planning, and client stakeholder management skills
Budget management and P&L experience
Advanced skills with CRM, Excel, PowerPoint, and other applications
Excellent communication, interpersonal, and supervisory skills
Experience in a corporate environment with complex business processes
Strategic thinking with strong tactical and organizational execution
3 years of experience in referral-based marketing required (healthcare preferred)

Nice To Haves

Bachelor’s degree or equivalent combination of education and experience

Responsibilities

Execute in-person referral outreach in line with the marketing strategy
Categorize referring practices (A-D) based on referral numbers and submit analysis quarterly
Collaborate with the practice to develop annual marketing plans with monthly activities
Adhere to budget constraints to ensure growth
Monitor and manage marketing expenses, focusing on ROI
Ensure accurate and timely expense submissions to finance
Track and report monthly performance on key indicators, optimizing tactics for growth
Conduct monthly meetings with doctors
Attend monthly S1P Partner Practice Marketing meetings
Send weekly email updates to doctors and team members
Maintain regular touchpoints with the practice leader or RDO
Support the maintenance of market strategies, including earned, owned, and paid media
Assist in digital strategy development, social media management, and co-management of the practice’s website
Facilitate/coordinate other responsibilities as assigned.