Field Marketing Specialist (New England Region)

Risepoint

4d•Remote

About The Position

Risepoint is an education technology company that helps regional universities launch and grow online programs. The Field Marketing Specialist represents Fitchburg State University and recruits qualified students for online business and healthcare degree programs across New Hampshire, Vermont, Maine, and key counties in Massachusetts. The position develops local and regional relationships, promotes workforce-aligned degree programs, and supports the university partner’s enrollment growth and community outreach goals. This is a remote role for someone residing in New Hampshire, Maine, Vermont, or Massachusetts. It requires extensive domestic travel of at least 75%, with travel throughout the assigned territory. Success is measured through leads, events, partnerships, and effective territory management.

Requirements

Bachelor’s degree.
At least two years of sales, field sales, business development, or healthcare-industry-related experience.
Strong organizational and time-management skills.
Ability to work independently and remain self-motivated in achieving monthly and quarterly KPIs.
Results-oriented approach and strong verbal and written communication skills.
Proficiency with Microsoft applications.
Ability to manage a large geographic area.
Must reside in New Hampshire, Maine, Vermont, or Massachusetts.
Ability to travel throughout the assigned territory; the role requires a minimum of 75% travel.

Nice To Haves

Basic reporting and data organization skills.
Familiarity with CRM tools such as Salesforce.
Experience with brand promotion and lead-generation activities.
Two years of experience in business development, B2B sales, healthcare sales, or a healthcare-related industry is preferred.
Professional success and continuous career growth, preferably in the healthcare industry.

Responsibilities

Market Fitchburg State University’s online advanced healthcare and business degree programs to community college students and healthcare professionals throughout the assigned territory.
Develop and manage the territory to increase brand awareness and interest.
Meet monthly lead goals by organizing and facilitating recruiting events and information sessions.
Attend regional and state conferences to network with administrators, generate leads, and establish relationships for future events.
Meet with community college and healthcare leaders to establish partnerships and obtain access for recruitment sessions at healthcare facilities and community colleges.
Introduce and leverage marketing campaigns and establish new partnerships to expand the territory.
Use social media tools to expand recruiting efforts and promote the university partner’s program offerings.
Stay informed about regional and national programmatic and workforce trends and communicate relevant information to internal and external stakeholders.
Attend relevant conferences and recruitment events to promote and share program information.
Manage the territory and acquire new accounts to gain access to live sessions.
Achieve the stated activity targets of three monthly B2B meetings and 15 recruitment events or activities, including 10 in-person events and five additional events or activities.