Field Marketing Senior Manager
About The Position
We are seeking an experienced and resourceful Field Marketing Manager to significantly impact our regional growth and market presence. The ideal candidate has 7–10 years of experience and is a proactive leader who excels at translating strategic business goals into high-impact, measurable field marketing programs. This role requires a unique combination of strategic planning and hands-on execution. You must thrive in a fast-paced, collaborative startup environment and possess a strong track record of identifying opportunities for pipeline acceleration and quickly implementing solutions. Expertise in the IT or cybersecurity domain is highly valued, as is an eagerness to adopt new technologies, including AI tools, to maximize efficiency The position is fully remote, based on the East Coast or in the Central US.
Requirements
- 7–10 years of progressive experience in Field Marketing, Demand Generation, or related B2B marketing roles.
- Demonstrated experience in a technology startup or high-growth company is strongly preferred. Must be comfortable being a "builder" in a dynamic environment.
- Background or significant knowledge in IT, networking, or cybersecurity is a strong asset.
- A proven history of operating with determination and initiative; you spot an opportunity or challenge and confidently lead the charge to address it.
- Eagerness to learn and quickly adopt new productivity tools and technologies, including understanding the impact of AI on marketing processes.
- Bachelor's degree in Marketing, Business, or a related field.
Responsibilities
- Strategic Demand Generation: Develop and execute integrated regional marketing plans that directly support sales objectives, pipeline generation, and brand awareness across key territories.
- Problem Identification & Resolution: Act as a self-starter who consistently looks for gaps or inefficiencies in regional execution (e.g., sales enablement, event follow-up, content targeting) and takes ownership of developing and deploying timely solutions.
- Program Leadership: Oversee the full lifecycle of field activities, including proprietary executive events, large-scale industry trade shows, targeted Account-Based Marketing (ABM) campaigns, and localized digital initiatives.
- Marketing Operations Savvy: Independently leverage key marketing technology platforms such as Salesforce, HubSpot, LinkedIn Campaign Manager, etc. to effectively execute, track, and measure program performance.
- Sales Alignment: Serve as the dedicated marketing partner to the regional sales team, providing essential tools, insight into market performance, and ensuring seamless lead management and follow-up.
- Innovation & Efficiency: Maintain a growth mindset and actively seek to leverage new marketing platforms, automation tools, and emerging AI capabilities to streamline processes and elevate overall program effectiveness.
- Performance Analysis: Implement rigorous tracking and reporting to measure marketing ROI, pipeline contribution, and lead quality, using data to continuously inform and optimize future investments.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
