Senior Field Marketing Manager

Assort Health•San Francisco, CA

4d•Hybrid

About The Position

Assort Health is seeking a hands-on Senior Field Marketing Manager to lead and scale one of its key pipeline generation channels. This role is crucial for generating pipeline, accelerating deals, and fostering executive relationships. The Field Marketing function is transitioning from a centralized, scrappy approach to a repeatable, region-based engine. The successful candidate will execute the regional field marketing strategy, which includes organizing impactful local events, implementing regional campaigns, and developing regional roadshows and industry meetings. This position is central to the Go-To-Market strategy, requiring close collaboration with Sales, Business Development, Demand Generation, Provider Success, and the Executive Team to generate new pipeline, speed up existing opportunities, and deliver outstanding executive experiences. The role reports to the Senior Director of Events and Field Marketing.

Requirements

6+ years of experience in field marketing and/or events marketing at a high growth B2B technology company.
Proven track record of owning and executing field marketing programs with direct accountability for pipeline and ROI metrics.
Highly organized and operationally strong, comfortable managing multiple events and workstreams simultaneously.
Builder mentality, thrives in ambiguity, takes high ownership, and can build scalable processes from scratch.
Collaborative and able to work cross-functionally across Sales, BD, and Marketing without formal authority.

Nice To Haves

Familiarity with healthcare, health IT, or selling into provider organizations.
Prior experience coordinating with regional sales teams or external agency partners.
Experience working at an early-stage or high-growth company where you've had to build programs from zero-to-one.
Experience evolving an events motion across multiple stages of company growth.

Responsibilities

Execute a field marketing strategy aligned to sales territories and pipeline goals, delivering measurable and consistent ROI.
Partner with brand to ensure consistency across event guidelines while shaping distinctive Assort event experiences.
Develop differentiated formats, programming, and intentional moments that foster genuine connection and leave a lasting impression on executive audiences.
Manage the field marketing budget, including vendor coordination, cost tracking, and prioritization.
Own events end to end, including event selection, logistics, onsite execution, and post-event follow-up.
Partner with Sales, Business Development, Demand Gen, and Provider Success on pre-event outreach and post-event follow-up to maximize pipeline creation and deal acceleration.
Responsible for reporting on all field marketing events including pipeline sourced, pipeline influenced, and cost per opportunity.
Manage external vendors, contractors, and agency partners to execute regional events across key markets.