Senior Field Marketing Manager

Avante•Seattle, WA

1d•Hybrid

About The Position

Avante is seeking a Senior Field Marketing Manager to own the company's market presence at trade shows, regional dinners, executive gatherings, and alongside channel partners. This role is crucial for driving pipeline and influenced revenue by developing and executing end-to-end field marketing strategies. The ideal candidate will have a strong understanding of the benefits buying calendar, experience activating channel partners, and a creative approach to designing impactful customer and prospect experiences. This role requires rigorous logistical management, a focus on pipeline metrics and attribution, and disciplined budget and vendor management. A key aspect of the role involves leveraging AI tools daily to enhance efficiency and effectiveness in various marketing functions. The position offers the opportunity to build and scale the field marketing function as the company grows.

Requirements

6-8+ years of B2B field, event, or experiential marketing experience.
At least 3 years of experience at startups (seed through Series C).
Direct experience marketing into enterprise buyers (Fortune 1000) through sales-led, complex sales cycles.
Proven ownership of a multi-event portfolio at a national level: trade shows, dinners, regional events, customer activations.
Logistical rigor that ensures no detail is overlooked and nothing falls through the cracks.
Great taste and a creative streak: you know the best restaurants, the most exclusive venues and can design experiences that truly stand out.
Fluency with pipeline metrics and event attribution; you can talk about sourced vs. influenced pipeline without a coach.
Strong budget management instincts and the ability to make sharp tradeoff calls under time pressure.
Hands-on, daily use of AI tools in your work, not just curiosity about the category.
Comfort with ambiguity and the ability to build structure where little exists.

Nice To Haves

Experience marketing alongside channel partners or through a partner-led GTM motion.
Background in HR tech, benefits, healthcare, or another regulated enterprise category.
Experience supporting a customer advisory board, executive program, or named-account ABM motion.

Responsibilities

Own the field portfolio: Build and execute Avante's full field marketing strategy across trade shows, regional dinners, partner co-marketing events, executive roundtables, and customer activations.
Decide what's in, what's out, and why, with a clear point of view on pipeline contribution.
Run the seasonal playbook: Operate fluently inside the benefits buying calendar, prioritizing trade shows and broker activations in the first half of the year, and pivoting to total rewards and CHRO audiences in the second half.
Activate channel partners in market: Partner with the Partner Marketing Manager and channel team to design events that bring partners and their books of business into rooms with us.
Pair late-stage deals with social proof: Design field experiences that put customers and prospects in the same room at the right moment in the deal cycle.
Run rigorous logistics with great taste: Set the standard for what an Avante event looks and feels like, from exclusive venue selection to staffing, swag, and run-of-show.
Tie every event to pipeline: Define the metrics that matter (sourced and influenced pipeline, meeting volume, meeting quality, time-to-conversion) and report them consistently.
Manage budget and vendors with discipline: Own the field marketing budget, vendor relationships, and contracts.
Use AI tools as a core part of how you work: Research conferences, draft event briefs, build territory maps, generate invitee lists, write follow-up sequences, and analyze post-event data.
Adapt as we grow: Field at Avante will expand, requiring the ability to manage new geographies, audiences, event formats, and eventually a team.