Field Marketing Manager

Haast•New York, NY

19d•$110,000 - $120,000•Remote

About The Position

Haast is seeking a Field Marketing Manager for the US market to drive demand generation and market presence. This role will be responsible for executing events, campaigns, Account-Based Marketing (ABM), digital activation, email marketing, and sales enablement to engage financial services buyers. The company has recently secured $12M in Series A funding and is looking to redefine enterprise compliance through its agentic systems. The Field Marketing Manager will own the end-to-end process of bringing Haast to the attention of potential customers through strategic marketing initiatives.

Requirements

5+ years of B2B marketing experience spanning field marketing and hands-on digital execution, ideally in SaaS or a similarly complex sale
A track record of running events – conferences, dinners, webinars – that generate real pipeline, not just attendance
Experience running or supporting ABM programs alongside a sales team
Strong, hands-on HubSpot experience
Comfort owning a budget and reporting on ROI – you know the difference between activity and impact
Experience supporting or coordinating global/multi-region marketing programs
Experience supporting website work (CMS, landing pages)
A self-starter who's equally comfortable setting strategy and executing the details
Based in the US, Eastern time zone preferred, with willingness to travel ~30% for events

Nice To Haves

Experience marketing into financial services or another regulated industry
Experience with paid media platforms (LinkedIn Ads, Google Ads)
Basic design skills (Canva) for quick landing page or asset turnaround

Responsibilities

Run the US field marketing calendar end to end: conference sponsorships, executive dinners, roundtables, and webinars – from concept through budget, logistics, promotion, and follow-up
Build and execute account-based programs against Haast's priority accounts, working closely with sales to identify targets and tailor engagement
Run integrated, pain-based campaigns that pair field activity with outbound, content, and paid support
Manage HubSpot as our marketing system of record – campaign builds, workflows, list management, and reporting – keeping data clean and attribution accurate
Run email marketing that supports campaigns and nurtures accounts through the pipeline
Develop co-marketing relationships with partners as they're established, from joint events to shared campaigns
Support website work: content updates, landing pages, and ongoing optimization
Manage US paid media activation in support of campaigns and events
Build sales enablement materials and give the US sales team what they need, when they need it, to work field and campaign leads
Support execution of global (EU) campaigns, coordinating with the broader team