Field Marketing Manager (Toronto)

Celsius•Toronto, ON

7d•CA$95,000 - CA$100,000•Onsite

About The Position

As a Field Marketing Manager (Toronto), you will be a valuable member of the Marketing team. You are responsible with bringing the brand to life through execution of the national brand marketing objectives, strategies and tactical programs. The FMM will develop and support dynamic consumer sampling opportunities, working in tandem with sales team counterpart to ensure the achievement of joint goals. You are also responsible for day-to-day operations and logistics in the market. The position objectives are to create consumer trial, build heavy usage, grow awareness, drive brand image and create word of mouth for the Brand.

Requirements

Minimum of five (5) years of grassroots and brand marketing experience
Minimum of three (3) years of direct people management
Strong understanding of local community events
Strong planning and project management skills
Ability to build a team environment
Ability to take initiative and prioritize tasks; good time-management, organizational, problem-prevention and problem-solving skills
Confident in leading a team and setting an example of expectations
Good interpersonal skills with the ability to work effectively with individuals and groups at all organization levels; ability to work independently and as part of a team
Willingness and flexibility to adapt to changing business needs and deadlines
Have a clean driving record (valid state driver’s license and MVR check required)
Able to stand for extended periods of time
Able to lift 25lbs consistently
Able to travel within the assigned territory (travel required throughout the region)

Nice To Haves

CPG or food/beverages experience is a plus

Responsibilities

Build and execute plans that effectively support the company’s 360-marketing playbook, sales strategies and key initiatives.
Connect, build relationships and seed product with local influencers and like-minded locally relevant organizations, media and influencer brands.
Research, negotiate, and execute local sponsorship opportunities
Analyze event activations to gauge impact and ROI
Own the recruiting, hiring, training, and management of Brand Ambassadors
Actively participate in meetings with local sales team and distributors to align marketing & sales strategies and communicate best practices
Work hand-in-hand with the local sales team and distributor partners to seamlessly execute sales and marketing initiatives to maximize brand exposure, consumer engagement, and sales in store
Build and execute annual defined market marketing plan
Complete and update reports, including monthly documents for budgets, expenses, and product forecasting, as well as daily event and sampling recaps
Process invoices and expenses in a timely manner in cooperation with the Finance team
Manage warehouse rentals and maintenance
Manage company vehicles and maintenance
Establish goals, identify priorities, provide direction, give the necessary tools and resources and recognize accomplishments in a timely manner
Complete other responsibilities as assigned