Field Marketing Manager

Evora IT Solutions Inc. • Toronto, ON

67d • Remote

About The Position

EvoraIT is seeking a driven and operationally sharp Field Marketing Manager to join their North America marketing team. This role will be the execution engine for event and webinar programs, responsible for building and running campaigns to generate new pipeline and advance existing opportunities. It's a hands-on, high-ownership position where the manager will own the full execution cycle, from building landing pages and email sequences in HubSpot to producing webinars and ensuring lead follow-up. As a fully remote position based in Canada with no travel requirement, the manager will coordinate all event logistics, vendors, and partner touchpoints from their desk. The role involves close collaboration with the Content and Design Manager and tight coordination with the Sales team.

Requirements

• 4–7 years of field marketing, event marketing, or demand generation experience in a B2B technology or SaaS environment.
• Proven track record of planning and executing marketing programs that directly generate pipeline and measurable leads.
• Hands-on execution ability — this role has no vendor or agency support; you will do the work yourself.
• Experience running webinars end-to-end: platform setup, speaker management, live production, and post-event distribution.
• Strong project management skills — comfortable managing multiple events and campaigns simultaneously across different timelines.
• Data-driven mindset: you build reports, track attribution, and make decisions based on what the numbers say.
• Excellent cross-functional communication skills; comfortable working in close daily collaboration with Sales, SDRs, and the Content & Design Manager.
• Based in Canada; this is a fully remote position with no travel required.

Nice To Haves

• Hands-on HubSpot experience (CRM, Marketing Hub, workflows, landing pages, dashboards) — significant plus given HubSpot is our primary tool.
• Familiarity with webinar platforms such as Zoom Webinars, Teams Live, Riverside.fm, or similar.
• Experience with event management or project management software.
• Background in partner or ecosystem marketing (SAP, ServiceNow, or similar technology partners).
• Experience with ABM strategies and account-based event programs.
• Bilingual in English and French, Spanish, or Portuguese is a plus.

Responsibilities

• Own day-to-day execution in HubSpot: build and maintain landing pages, registration forms, email sequences, and automated workflows for every event and webinar.
• Set up and manage HubSpot lists, lifecycle stages, persona tags, and UTM parameters to ensure clean, trackable lead data from every touchpoint.
• Monitor lead routing to confirm event contacts enter the correct HubSpot workflows and are assigned to the right sales reps without delay.
• Build and maintain marketing dashboards and reports in HubSpot to track event performance, pipeline contribution, and KPIs — presenting findings to the Head of Marketing on a regular cadence.
• Own 3 webinars per quarter from concept to completion: topic ideation, speaker recruitment, content coordination, promotion, and post-event delivery.
• Set up and manage the webinar platform (e.g. Zoom Webinars, Teams Live, or equivalent) — handle all technical configuration, registration integration, and live event run-of-show.
• Coordinate speaker dry runs and tech checks to ensure a polished attendee experience.
• Manage post-webinar workflows: recording processing, on-demand hosting, follow-up automations, and recap distribution.
• Own the Americas events calendar: trade shows, conferences, hosted dinners, and partner events — managing all logistics remotely including venue sourcing, vendor coordination, and booth materials.
• Act as the central coordination point for physical events: the Head of Marketing, Americas and Sales will staff events on the ground; you ensure everything is planned, confirmed, and ready before they arrive.
• Manage event budgets and vendor negotiations to maximize ROI.
• Coordinate with SAP, ServiceNow, and other partners on joint events, co-hosted webinars, partner sponsorships, and shared lead agreements.
• Own end-to-end campaign execution for each event and webinar: email sends, landing page publishing, social promotion, and any paid amplification — you drive the campaign, not just the logistics.
• Build pre-event outreach sequences and post-event nurture tracks in HubSpot, segmenting attendees into the right follow-up flows based on intent and lifecycle stage.
• Create post-event content assets: thank-you pages, recap emails, on-demand recording pages, and key takeaway summaries — in collaboration with the Content and Design Manager.
• Ensure all event and webinar leads are captured accurately in HubSpot with complete data fields: source, UTM, persona, lifecycle stage, and ICP tags.
• Work with SDRs and Sales to define follow-up SLAs and ensure every event lead receives a sales touch within 5 business days.
• Feed event insights and account-level signals back to Sales to support timely, relevant outreach.
• Segment leads into nurture tracks based on event type, engagement level, and deal stage — owning the post-event journey until leads are sales-ready.
• Work with the Head of Marketing and Sales leadership to align event programs to target accounts, customer segments, and ICP verticals.
• Understand Evora IT’s key industries, buyer personas, and deal stages to design event programs that resonate with the right audiences.
• Support ABM motions by identifying and prioritizing high-value accounts for event invitations and personalized outreach.

Benefits

• Competitive salary and performance-based bonus directly tied to pipeline KPIs.
• Comprehensive health, dental, and vision benefits.
• Fully remote role based in Canada — no travel required.
• High-ownership position with direct visibility to senior marketing and sales leadership.
• A chance to shape the field marketing function as EvoraIT scales across the Americas.
• Annual budget for professional development, industry events, and marketing tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees