Field Marketing Manager

Outtake•New York, NY

9d•Onsite

About The Position

Outtake exists to empower and facilitate trust for a digital-first world. Today, impersonation, fraud, AI-driven scams, and identity abuse spread faster than any security team can respond to. So we built something different: an agentic AI platform that proactively detects, monitors and takes down impersonators and automates protection in hours, not weeks. Built by ex-Palantir, ex-CTO/founders, and ex-Notion engineers, Outtake is designed for clarity, autonomy, and velocity. Our goal is ambitious: become the trust layer of the modern internet. And we intend to do it with a lean, dense, exceptionally talented team. The Field & Experiential Marketing Manager is responsible for bringing Outtake's brand and pipeline motion to life in the market, in person, in region, and at the moments that matter most. This role owns the planning and execution of field programs that move prospects through the funnel and accelerate deals already in motion. From regional events and executive dinners to industry conferences and account-based activations, you will build the field presence that converts market awareness into real revenue conversations, and that consistently outpaces competitors in branded impact and pipeline generation. This is a hands-on, high-ownership role for someone who brings a point of view, not just a project plan. You will build foundational systems from the ground up, marshal internal and external resources to multiply presence across sales territories, and apply sharp commercial judgment to every dollar spent. You thrive in ambiguity, move fast without losing rigor, and measure every program against one question: did it generate or accelerate pipeline?

Requirements

A collaborator with a point of view. You don't just execute briefs — you bring a proven playbook, push back when something won't work, and arrive with creative solutions, not just questions.
An energetic orchestrator. You thrive when the playbook doesn't exist yet. You build foundational systems from the ground up, move fast, and apply just the right amount of structure to help the team scale without slowing it down.
A resource strategist. You know how to extend your reach through contractors, agencies, and partners — multiplying Outtake's field presence across territories without requiring a proportional increase in headcount or budget.
A sharp negotiator. You are hard-nosed on vendor terms and budget efficiency, and you hold yourself accountable to both CAC and POMI as commercial metrics, not just marketing metrics.
3–5 years of experience in field marketing, event marketing, or demand generation, ideally in B2B SaaS or cybersecurity
Proven track record of executing field programs that directly tie to pipeline
Strong project management skills — able to run multiple programs simultaneously without dropping details
Experience managing agencies, contractors, and external vendors to extend program scale
Familiarity with CRM, marketing automation, ABM tools, and event management platforms
Experience partnering closely with Sales and SDR teams in a fast-moving environment
Comfortable owning a budget and defending ROI on every dollar spent
Highly organized, proactive, and able to operate independently
Willingness to travel to key events and activations as needed

Responsibilities

Plan and execute all field marketing programs, including regional events, executive roundtables, hosted dinners, customer meetups, and account-based activations.
Own every program end-to-end — from concept and budget through logistics, promotion, follow-up, and reporting.
Ensure every field touchpoint is tied to a specific pipeline or deal acceleration outcome.
Coordinate co-marketing activities with channel partners, hyperscalers, and alliance partners.
Own Outtake's presence at key industry conferences and tradeshows — RSA, Black Hat, HMG, ISAC, Gartner, CyberRisk Alliance, and cybersecurity association events including ISSA, SANS, CSA, ISACA, and ISC2.
Manage pre-show outbound in partnership with SDR, at-show logistics, and post-show follow-up sequences.
Track meeting targets, pipeline generated, and deal impact for every major event.
Set the bar for branded presence — Outtake should be the most memorable company in the room, not just another booth.
Partner with Sales to identify target accounts and design field plays that support specific opportunities.
Build regional activation programs aligned to territory priorities — not generic events, but programs designed around the accounts Sales is actively working.
Marshal contractors, coordinators, and agencies to extend reach and scale presence across regions without scaling headcount proportionally.
Work tightly with SDR and Sales to drive pre-event outreach, at-event engagement, and post-event follow-up.
Maintain clear SLAs on lead handoff, follow-up timing, and pipeline attribution from field programs.
Be a trusted partner to Sales — someone who shows up prepared, communicates clearly, and delivers programs that make their job easier.
Own vendor relationships, venue sourcing, branded booth presence, signage, AV, catering, swag, and all event logistics.
Manage the field marketing budget with rigor — track spend, optimize CAC, and reallocate based on performance, not habit.
Negotiate hard on contracts and vendor terms. Efficiency and impact are not a trade-off here — both are expected.
Apply the principle of minimal effective dose: build just enough structure and process to scale the program without over-engineering it.
Track and report on all field program performance — attendance, pipeline generated, pipeline influenced, deal acceleration, and cost per opportunity.
Monitor POMI (Pipeline Originated by Marketing Investment) alongside CAC to maintain a clear picture of program efficiency and commercial impact.
Identify what's working and what isn't, and bring clear recommendations to the Head of Growth Marketing.
Continuously raise the bar on program quality and efficiency quarter over quarter.