Field Marketing Manager

Pendo•San Francisco, CA

4d•Hybrid

About The Position

Pendo’s Field Marketing team partners closely with Sales to create programs that drive pipeline growth, deal acceleration, and stronger customer relationships. The team builds targeted regional experiences and campaigns that bring Pendo’s brand to life for enterprise prospects and customers. The Field Marketing Manager will align deeply with the Enterprise sales organization to plan, execute, and measure sales-focused marketing programs and regional in-person events. This role owns the strategy, logistics, cross-functional coordination, and performance analysis needed to deliver high-quality experiences that generate qualified leads, build brand awareness, and support Enterprise sales priorities. This role is based in our San Francisco office.

Requirements

Bachelor’s degree and at least 3 years of relevant experience, including event planning and sales partnership.
Demonstrated ability to collaborate successfully with cross-functional teams.
Strong project management and communication skills, with the ability to manage event logistics, stakeholders, and timelines.
Comfortable working in a fast-changing environment with a quick-start mentality and high production output.
Ability to work autonomously and as part of a team.
Ability to travel for events and on-site execution.

Nice To Haves

Background in B2B SaaS event marketing or a sales environment.
Creative and strategic thinker with strong attention to detail and a positive, forward-thinking approach.
Ability to leverage corporate campaigns alongside field initiatives to drive full-funnel demand.
Proficiency in Google Suite, Salesforce, Outreach, and Splash.

Responsibilities

Partner closely with the Enterprise sales team to understand their needs, goals, and objectives.
Collaborate with Marketing and Sales to develop targeted campaigns and tactics that support those priorities and adjust plans as conditions change.
Work with Marketing, Sales, leaders, and executives to ensure events and programs are successful.
Create a strong experience for prospects and customers that reflects Pendo’s brand and stands out in the market.
Plan, execute, and manage regional in-person field marketing events in the United States.
Build compelling experiences that engage target audiences, generate qualified leads, and increase brand awareness.
Analyze event and program performance metrics to understand what is working and where improvements are needed.
Share actionable recommendations that improve future marketing programs and initiatives.
Travel to events to oversee execution and ensure attendees receive a best-in-class experience.
Manage details, logistics, and real-time decisions that support strong event outcomes.
Collaborate with the marketing team to create high-quality content assets that resonate with target audiences.
Ensure content supports sales efforts and aligns with broader campaign goals.