Field Marketing Manager
About The Position
Crescendo is seeking a Field Marketing Manager to translate their go-to-market strategy into effective programs and events that drive pipeline and accelerate revenue. This is a hands-on role focused on planning and executing field marketing initiatives, including events, executive experiences, and campaigns. The Field Marketing Manager will collaborate with Sales and Marketing teams to identify demand generation opportunities and support the progression of sales opportunities through the funnel. The ideal candidate is highly organized, commercially astute, and capable of managing programs from conception through to execution and measurement.
Requirements
- 5+ years of B2B field marketing, demand generation, or related marketing experience, specifically in B2B SaaS, AI or customer experience.
- Willingness to travel for events and field programs.
Responsibilities
- Build and execute field marketing programs that support revenue goals.
- Partner closely with Sales to identify opportunities for engagement.
- Plan and execute industry events, conferences, webinars, and other targeted programs.
- Own event strategy and execution, including vendors, logistics, budgets, promotion, attendee experience, and follow-up.
- Work with Product Marketing, Demand Generation, and Sales to develop messaging and campaigns tailored to target audiences.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
