Field Marketing Manager

Maxima•San Mateo, CA

63d

About The Position

Maxima is the first agentic AI platform for enterprise accounting, purpose built to deliver SOX compliant, real time close. Our founders have experience coming from both sides of the problem: from overseeing the finance org at Rubrik, to building month-end close systems at Twitter and Netflix. We have raised the largest seed in history in the accounting space from Kleiner Perkins & Audacious Ventures and are backed by finance leaders at companies such as Rippling, OpenAI, and UI Path. Your Role The Marketing team at Maxima is in search of a Field and Events Marketing Manager who is data-driven, highly organized, and experienced in managing in-person and virtual events tailored to enterprise B2B audiences. The ideal candidate thrives in a startup environment where curiosity and creativity fuel ambition through bold, high-impact programs. This role focuses on bringing the Maxima brand to life, demonstrating our thought leadership and strategic advantage in the field through in-person events, virtual experiences such as webinars, and other field marketing programs.

Requirements

2 or more years of experience in B2B SaaS field marketing, preferably within enterprise segments.
Data and deadline-driven, with strong attention to detail and project management skills.
Proven ability to plan and execute events that generate high-value pipeline and brand awareness.
Strong collaboration skills, able to work cross-functionally with Sales, Marketing, and Product teams.
Experience managing budgets, vendor relationships, and event logistics.
Excellent written and verbal communication skills, with experience in event content strategy and copywriting.
Comfortable working in a fast-paced, dynamic startup environment.
Willingness to travel domestically as required by event schedules.

Responsibilities

Own and execute experiential programs that bring the Maxima message to CFOs, Controllers, and Accounting leaders at the most innovative enterprise companies.
Design and manage a diverse calendar of field events, trade shows, webinars, dinners and executive programs aligned to sales priorities and revenue targets.
Manage contracts, sponsorships, and negotiations for all in-person and virtual events, creating a balanced mix of programs that target accounting and finance decision-makers across key industries.
Oversee event logistics end-to-end, including pre-event planning, on-site coordination, vendor management, and execution.
Partner with Sales to align on target accounts, pre- and post-event outreach, and pipeline goals. Develop and manage post-conference nurture strategies to increase MQL-to-opportunity conversion.
Track and analyze event performance, capturing both quantitative and qualitative results including logistics feedback, pipeline impact, and competitive insights to inform future planning.
Project manage the creative development process with creative teams to build effective assets for event promotions and speaker presentations.
Work with creative teams to build impactful event assets, promotional materials, and speaker presentations that elevate the Maxima brand.
Manage the annual collection of swag and giveaway items for events and field campaigns.
Travel up to 30 percent per year based on event schedules.