Field Marketing Manager
About The Position
OBJECTIVE: Operating over 100 parks across the U.S., Kids Empire is establishing itself as the number one entertainment destination for families. As our brand and company continue to grow – 30+ openings planned in 2025, we are reorganizing our marketing department and seeking a creative and dynamic Field Marketing Manager to help us increase brand awareness and improve park performance. The Field Marketing Manager will work closely with the VP of Marketing, Directors of Operations, and Regional Managers to manage Local Store Marketing. Key responsibilities include: ESSENTIAL JOB FUNCTIONS: Field Marketing Strategy: Building yearly marketing plans including activation concepts matching our development goals, marketing priorities and campaigns. Collaborating with the operations team to build marketing calendars for existing and upcoming parks to identify opportunities and be relevant in all local markets. Fostering relationships with the marketing teams of our major real estate partners to enhance awareness and traffic at their locations, including upcoming parks. Activation Execution: Working with the marketing team to ensure materials and campaigns are delivered on-time. Working with the operations teams to ensure that event and campaigns are executed on-brand and on-time. Local Marketing Support: The Field Marketing Manager will be responsible for connecting the brand to our local teams, providing guidance and support on how to deploy the brand and marketing campaigns, while amplifying the operations teams needs to the brand and marketing team. The Field Marketing Manager will also be the main point of contact for all solicitations (PR, events, filming, etc.) to assess opportunity and organize resources to take them. They will also ensure parks visibility and information accuracy on major platforms (Maps, Yelp, etc.). Analytics & Reporting: Monitoring performance to assess the efficiency and impact of local marketing efforts. Reporting to VP of Marketing and VP of Operations to validate plans and budget.
Requirements
- Bachelor’s degree in Marketing
- 3+ years of experience in retail field marketing, ideally in similar industries, such as entertainment, attractions, kids’ concept or relevant industries, such as restaurant, sports or other activities.
- Excellent interpersonal skills.
- Strong project management skills and the ability to handle multiple tasks simultaneously.
- Ability to analyze market trends and consumer behavior to optimize marketing strategies.
Responsibilities
- Building yearly marketing plans including activation concepts matching our development goals, marketing priorities and campaigns.
- Collaborating with the operations team to build marketing calendars for existing and upcoming parks to identify opportunities and be relevant in all local markets.
- Fostering relationships with the marketing teams of our major real estate partners to enhance awareness and traffic at their locations, including upcoming parks.
- Working with the marketing team to ensure materials and campaigns are delivered on-time.
- Working with the operations teams to ensure that event and campaigns are executed on-brand and on-time.
- Connecting the brand to our local teams, providing guidance and support on how to deploy the brand and marketing campaigns, while amplifying the operations teams needs to the brand and marketing team.
- Be the main point of contact for all solicitations (PR, events, filming, etc.) to assess opportunity and organize resources to take them.
- Ensure parks visibility and information accuracy on major platforms (Maps, Yelp, etc.).
- Monitoring performance to assess the efficiency and impact of local marketing efforts.
- Reporting to VP of Marketing and VP of Operations to validate plans and budget.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
