Field Marketing Manager

Great Day Improvements: A Family of Brands•Kentwood, MI

About The Position

As the Field Marketing Manager, you will be responsible for creating, developing and managing local partnerships, shows/events, canvassing, and field marketing efforts focused on lead generation.

Requirements

5+ years of supervisory experience in field and events marketing or outside sales
Associate degree in business management or related field
Excellent written and verbal communication
Strong organizational skills
Able to oversee budgets and develop reports
Ability to lead a team of field marketers
Ability to demonstrate products and engage with potential customers
Ability to stand and walk for up to 8 hours
Must hold a valid driver’s license, clean driving record, and ability to travel using person vehicle
Ability to work standard retail hours, including evenings and weekends

Nice To Haves

Prior experience in construction industry and/or lead generation industries preferred

Responsibilities

Research, register and coordinate events, sponsorships, canvassing, and local engagement efforts
Engage potential customers and schedule in-home consultations with Champion Sales Representatives
Develop training programs for existing local staff and new hires
Engaging with homeowners in local neighborhoods where Champion has recently completed home-improvement projects
Hire, train and maintain team of field marketers across multiple locations
Manage provided budgets to maximize ROI
Determine and set monthly, quarterly, and annual goals in partnership with the VP of Marketing
Manage and approve payroll entries and updates
Contribute content social media and company culture efforts
Evaluate data and results to identify areas of improvement
Conduct performance reviews with field marketing team
Support Corporate Marketing functions where necessar