Field Marketing Manager

Qualtrics•Seattle, WA

3d•Hybrid

About The Position

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing. Field Marketing Manager Why We Have This Role As a Field Marketing Manager, you’ll play a crucial role bridging sales and marketing, designing and launching hands-on campaigns that directly generate pipeline and revenue. Your work will help reach the right customers in the right places, supporting sales with highly focused, region- and industry-specific strategies. You’ll partner closely with field sales, SDRs, and cross-functional peers to deliver programs and events that move the needle. Your impact will be measured by the qualified leads and revenue growth you help drive—right at the front lines of growth. How You’ll Find Success You take initiative—owning projects from planning to execution to results. Your communication builds trust and drives alignment with both the marketing team and sales stakeholders. You thrive honing programs for maximum pipeline and revenue impact, working hand-in-hand with sales before and after events. You streamline lead flow—managing every touchpoint from promotion to CRM, making sure no lead slips through. You juggle multiple complex projects and events with efficiency, using strong project management skills. You measure your results and adjust, using data in Tableau and Salesforce to have honest, business-focused conversations about performance. You manage budgets with discipline and creativity, always seeking the best ROI. How You’ll Grow Sharpen your strategic marketing and project management acumen in a rapidly scaling environment. Access to mentorship and personalized professional development resources. Work cross-functionally with sales, product marketing, content, and leadership to broaden your skillset and network. Be recognized for your impact and position yourself for greater responsibility and advancement.

Requirements

Experience designing and running field marketing events and programs (ideally 5+ years, with at least 2-3 in field marketing specifically)
Proven track record of partnering directly with sales and SDR teams to build and measure a revenue pipeline
Demonstrated ownership and management of event and program budgets
Hands-on proficiency with Salesforce, Tableau, event tech (Splash, Cvent), and marketing automation tools for campaign execution and reporting
Metrics-driven, results-oriented mindset; you thrive when you can report, analyze, and continuously improve programs based on data
Willingness to travel to events (up to 20%)

Responsibilities

Build and execute regional or industry marketing strategies and plans in partnership with sales and cross-functional leaders to achieve and exceed pipeline goals.
Drive account-based marketing initiatives—managing events, webinars, and sponsorships—that deliver qualified leads and accelerate deals.
Own the performance and optimization of marketing spend across all your programs, tracking ROI and reporting on impact.
Translate campaign and event leads smoothly into sales systems, building programs that result in measurable pipeline and revenue.
Analyze results and share insights regularly with sales and leadership, identifying what’s working and where to invest next.

Benefits

Competitive compensation, including bonus opportunities tied to personal and team performance
Flexible hybrid and remote work arrangements
Career development and professional learning stipends
Mentorship programs and internal mobility for career growth
Generous PTO/vacation and comprehensive health benefits
Fun team events—plus you get to attend cool industry gatherings as part of your job!

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume