Field Marketing Manager

HairClub•Boca Raton, FL

About The Position

The ideal candidate has deep experience in direct-to-consumer (DTC) multi-location retail marketing and excels at executing campaigns that drive awareness, engagement, and sales at the local level.

Requirements

Bachelor’s degree in Marketing, Business, or related field.
7-10+ years of experience in field marketing, preferably within a DTC, multi-location retail business.
Proven track record of successfully executing local marketing programs, events, and campaigns.
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
Experience managing marketing materials, signage, and in-store collateral.
Excellent communication, relationship-building, and problem-solving skills.
Hands-on, self-starter attitude with the ability to thrive in a fast-paced, dynamic environment.
Knowledge of competitive landscape and ability to translate insights into actionable local marketing strategies.

Responsibilities

Local Marketing Execution: Plan, coordinate, and execute local marketing programs, community events, and promotions to drive in-center activity and lead generation.
Corporate Initiative Rollout: Project manage and implement corporate marketing initiatives in retail centers, ensuring consistent execution and alignment with brand standards.
Field Support & Training: Serve as the primary point of contact for retail center managers and franchise partners, providing training, guidance, and hands-on support for marketing campaigns.
Collateral & Signage Management: Oversee distribution, installation, and maintenance of all corporate signage, marketing materials, and in-store collateral across all locations.
Competitive Intelligence: Monitor and report on local and regional competitors, market trends, and consumer insights to inform field marketing strategies and opportunities.
Event Management: Plan, execute, and support local experiential activations, in-store promotions, and community engagement events.
Campaign Measurement: Track, analyze, and report the performance of local marketing programs to optimize ROI and continuously improve strategies.
Cross-Functional Collaboration: Work closely with corporate marketing, operations, and sales teams to align local initiatives with national campaigns and priorities.
Operational Excellence: Manage timelines, budgets, and logistics for field marketing projects, ensuring smooth and efficient execution.
Continuous Improvement: Identify opportunities to streamline processes, enhance field marketing impact, and improve alignment between corporate and retail teams.