Field Marketing Manager

LockThreat

20h•Remote

About The Position

We're looking for a Field Marketing Manager who knows how to drive pipeline through strategic events, regional programs, and partner co-marketing; someone who understands that field marketing isn't about hosting events, it's about creating opportunities that convert. You'll own our field marketing strategy and execution, building programs that support both our direct sales team and our partner channel. This means running high-impact events, enabling partner co-marketing, and ensuring every dollar spent drives measurable pipeline and revenue.

Requirements

4–6 years in B2B SaaS field marketing with hands-on experience planning and executing events and regional programs
Must have: Direct experience in cybersecurity, GRC, or adjacent enterprise software markets
Proven track record of generating qualified pipeline through field marketing and events
Experience managing partner co-marketing programs and MDF budgets
Deep understanding of enterprise sales cycles (6–12+ months) and how field marketing accelerates deals
Strong project management skills with ability to manage multiple events and programs simultaneously
Experience with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM systems (Salesforce)
Hands-on experience with event management tools and registration platforms
Budget management experience with clear understanding of event ROI and cost optimization
Excellent stakeholder management—able to work closely with Sales, Partners, and Marketing teams
Comfortable traveling 25–40% for events and regional programs
You understand the difference between hosting events and driving pipeline
You know how to balance supporting direct sales with enabling partner success
You can prioritize ruthlessly—focusing on programs that drive the most impact, not just activity
You think in systems, understanding how field marketing integrates with demand gen, content, and sales
You're data-driven and can clearly articulate ROI and pipeline contribution

Nice To Haves

Strongly preferred: Early-stage startup experience (Series A–C) where you've built field programs from scratch
You've worked in early-stage environments where you had to be scrappy and resourceful
You understand cybersecurity or GRC buyer behavior and how to engage technical and business buyers
You can manage vendor relationships, negotiate contracts, and optimize event spend
You're equally comfortable running a 500-person conference and a 10-person executive dinner
You know how to enable partners to execute field programs independently while maintaining quality and brand standards

Responsibilities

Own Field Marketing Strategy & Execution
Develop and execute regional field marketing programs that drive qualified pipeline for both direct and partner-led deals
Plan and manage industry conferences, trade shows, regional events, executive roundtables, and customer/prospect dinners
Build account-based marketing (ABM) field programs targeting high-value enterprise accounts
Coordinate with Sales to identify priority accounts, regions, and opportunities where field marketing can accelerate deals
Manage field marketing budget and demonstrate clear ROI on every program
Drive Partner Co-Marketing Programs
Build and execute co-marketing programs with channel partners, system integrators, and technology alliances
Coordinate partner participation in joint events, webinars, and regional campaigns
Manage partner MDF (Market Development Funds) to ensure effective use and measurable outcomes
Create co-branded content and campaigns partners can leverage in their markets
Enable partners to run local events and demand generation programs that drive pipeline
Execute High-Impact Events
Own end-to-end event execution: strategy, logistics, promotion, follow-up, and ROI reporting
Drive pre-event promotion and registration through email, social, and partner channels
Ensure Sales and partner teams are prepared and aligned on event goals and follow-up plans
Manage onsite execution including booth presence, demos, meetings, and networking
Implement post-event nurture programs to convert attendees into qualified opportunities
Support Direct and Indirect Sales
Partner with Sales to understand regional priorities, account targets, and pipeline gaps
Align field programs to sales cycles and buying committee engagement strategies
Work with Partner teams to ensure field programs create air cover and demand for partner-led opportunities
Provide Sales and partners with pre- and post-event intelligence on attendee engagement and intent signals
Track and report on field marketing's contribution to both direct and partner-sourced pipeline
Measure and Optimize
Establish clear metrics for field marketing performance: pipeline generated, cost per opportunity, event ROI
Build reporting dashboards that show field marketing's impact on direct and partner pipeline
Conduct post-event analysis to identify what's working and where to optimize
Continuously test and iterate on event formats, messaging, and engagement tactics