Field Marketing Manager

Destination Pet, LLC•Washington, DC

9d•$70,000 - $80,000•Remote

About The Position

The Field Marketing Manager is responsible for developing and executing localized marketing strategies to promote company brand awareness, drive new customer acquisition, and support the local marketing needs of assigned centers. This role involves working closely with the local Center Managers and business partners to tailor marketing initiatives to regional markets. We are looking to add a West Coast based Field Marketing Manager to our team!

Requirements

Bachelors' degree in Marketing, Business Administration, or equivalent industry experience
Experience in Field Marketing, Regional Marketing, or similar role
Proven track record of managing successful marketing campaigns
Budgeting and planning experience with GTM annual marketing plans
Experience working in a role with matrix structured leadership
Strong project management and organizational skills
Excellent communication and interpersonal skills
Proficient in marketing software and tools (e.g., CRM, email marketing platforms, social media management)
Ability to analyze data and make data-driven decisions
Adaptability to changing market conditions and priorities
Willingness to travel 50%-75% to centers within designated region
Must have reliable transportation and clean driving record
Ability to work flexible hours, including evenings and weekends as needed for events and campaigns
Must be able to stand for long periods of time and lift at least 40lbs
Must be passionate about pets!

Responsibilities

Conduct market research
Identify opportunities for growth
Develop and execute marketing plans tailored to the regional market
Partner with the Creative team to design effective marketing materials
Collaborate with the Marketing team to ensure alignment in overall brand strategy
Design and implement marketing campaign
Plan and coordinate local events, community engagement and promotional activities
Manage logistics, budgets and execution
Coordinate the promotion of local events and engagement via social media
Build and maintain relationships with local partners, influencers and community organizations
Leverage partnerships to enhance brand presence and drive new customer generation
Regularly distribute marketing materials to local business partners
Manage and allocate the regional marketing budget efficiently
Track expenditures and ensure all activities are cost effective
Work with Center Managers to determine optimal field marketing initiatives
Monitor KPI's to measure the success of field marketing activities
Provide regular reports and feedback to management on campaign effectiveness and regional market conditions