Field Marketing Manager

1st Phorm International • Fenton, MO

3d • Onsite

About The Position

1st Phorm is a rapidly growing fitness and lifestyle company offering a fast-paced, competitive work environment with unparalleled career growth opportunities. We are more than just a supplement company; we are a movement dedicated to helping real people achieve lasting results and fostering positive interactions. Our core values include loyalty, going the extra mile, staying humble, discipline, accepting responsibility, taking initiative, leading by example, building positive and fun relationships, continuous learning, selflessness, enthusiasm, and belief.

This role is the leadership seat for 1st Phorm's national field marketing function, responsible for the Street Team, the field marketing budget, and the strategy for our presence in grassroots, retail, and event spaces nationwide. As the brand expands aggressively across Better For You (BFY) and Phorm Energy, this position offers a clear growth trajectory within the Events & Activations team and significant autonomy to develop, test, and scale new field marketing approaches.

The Field Marketing Manager will lead and scale 1st Phorm's field marketing operations across grassroots, retail, and event activations. This role ensures our field team executes with high professionalism and measurable performance, driving brand growth, retail velocity, and consumer acquisition. Responsibilities include overseeing street team leadership, budget management, scheduling, grassroots strategy, guerrilla marketing innovation, and field-level ROI tracking to ensure all activations support company growth objectives. This is a strategic and hands-on position.

Requirements

• 5+ years experience in field marketing, event marketing, or brand activations
• At least 2+ years managing a distributed or multi-market field team
• Experience in field marketing or brand activation within CPG, supplements, beverage, or fitness industries strongly preferred with competitor brand experience being a plus
• Proven leadership and team management experience, including managing remote or geographically dispersed teams
• Strong budgeting and financial oversight skills; experience owning a six-figure+ annual budget preferred
• Ability to travel frequently (75%+)
• Highly organized and detail-oriented
• Creative thinker with execution discipline
• Strong communication and presentation skills
• Data-driven decision maker
• Self-starter with ownership mindset

Nice To Haves

• Competitor brand experience

Responsibilities

• Directly manage the 1st Phorm Street Team
• Lead weekly field marketing team meetings
• Establish clear performance expectations and KPIs
• Conduct ongoing coaching, training, and accountability check-ins
• Ensure high-level execution standards across all activations
• Maintain strong team morale, communication, and discipline across a distributed, multi-market team
• Develop future field leaders and succession planning
• Oversee planning and execution of grassroots activations, retail samplings, regional events, trade shows, and guerrilla marketing initiatives
• Ensure all activations are on-brand, on-budget, logistically sound, and measurable
• Review and approve event briefs, run-of-shows, and staffing plans
• Step into key events as on-site lead when required
• Own and manage the national field marketing budget
• Track spend vs. forecast monthly
• Approve field expenses and travel
• Identify cost efficiencies without sacrificing impact
• Provide budget reporting to Director of Events
• Ensure strong ROI alignment across all field initiatives
• Ensure adequate staffing for all field events
• Prevent schedule conflicts and overextension
• Maintain activation coverage across priority markets
• Identify and bring new event opportunities to the table
• Source grassroots and regional events aligned with fitness, college, motorsports, and first responder communities
• Evaluate opportunities based on sampling reach, cost, audience alignment, sampling rights, data capture potential, and retail proximity
• Present structured opportunity briefs for leadership approval
• Develop and execute creative, high-impact, low-cost guerrilla marketing tactics
• Identify unconventional ways to drive product trial, capture emails/SMS, create organic content, generate local buzz, and pilot new activation concepts
• Continuously test and iterate new in-market growth strategies
• Align field efforts with retail growth priorities
• Ensure field activations are strategically placed near retail partners
• Support velocity-building initiatives (store competitions, samplings, etc.)
• Track and report on retail lift tied to activations
• Track and report on samples distributed, emails/SMS captured, retail lift (where applicable), cost per activation, cost per lead, impressions & engagement
• Deliver concise weekly updates
• Participate in bi-monthly performance reviews
• Ensure field data is properly documented and measurable
• Work closely with the media/creative team, BFY team, Student Marketer program, Legionnaire program, and Operations & Logistics
• Ensure brand consistency across all field touchpoints
• Provide creative briefs for field assets and signage
• Communicate clearly across departments
• Represent 1st Phorm with professionalism and integrity
• Maintain high appearance and conduct standards for the team
• Protect brand image at all events
• Lead with intensity, ownership, and accountability

Benefits

• Health, dental, and vision insurance
• Paid time off
• 401(k)
• Paid maternity and parental leave
• Employee discount
• Access to the on-site gym and company amenities
• Professional development and educational resources
• Company events, community initiatives, and team activities

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed