Field Marketing Manager
About The Position
As a Verkada Field Marketing Manager, you will be the CMO for our Canadian business line and an essential part of the overall Go-To-Market team. You will be instrumental in defining the strategic direction of our Canadian sales segment and will own the marketing and demand generation efforts needed to build pipeline. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Canadian business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created from both the public and private sector in Canada. Preference will be given to applicants based in Western Canada (Calgary or Vancouver), though qualified candidates based in Toronto are encouraged to apply.
Requirements
- 6-10 years of B2B marketing experience
- Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
- Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results
- Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition
- Proven ability to act as an advisor and peer with sales leadership
- Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
- Proven track record executing creative or out-of-the-box event and demand generation programs
- Willingness to travel 30-40% of the time (1-2 days a week on average)
- Inbox 0 mentality
- Must be independently authorized to work in Canada. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Responsibilities
- You are the main counterpart to sales leadership and "pipeline czar" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets
- Execute best in class regional and local campaigns, both direct and partner led, including Verkada hosted events, regional trade shows, local webinars, and any other tactics needed to achieve pipeline goals
- Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
- Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
- Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
- Work with top channel partners to develop their overall marketing and customer engagement approach
- Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets for our Canadian sales segment
Benefits
- Comprehensive wellness perks, benefits, and resources
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 70% for family premiums
- Medical, vision and dental coverage
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, generous time off and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy meals provided daily
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
