Field Marketing Manager

Spellbook

1d

About The Position

Events are a core part of how Spellbook builds relationships, earns trust, and drives revenue. This role ensures our events are not only well-executed, but commercially impactful.
We’re hiring a Field Marketing Manager to partner closely with our events and sales teams to deliver high-impact programs that generate pipeline, create sales opportunities, and deepen customer relationships.
This role is focused on outcomes. You’ll help bring executive dinners, roundtables, conferences, partner activations, customer events, and hybrid programs to life, while ensuring they reach the right audience and translate into measurable business results.
This is an ideal role for someone who thrives at the intersection of events and revenue, enjoys cross-functional collaboration, and knows how to turn a great event into a successful one.

Requirements

• 3–6+ years of experience in field marketing, event marketing, demand generation, or B2B marketing
• Proven experience supporting or executing events tied to pipeline and revenue outcomes
• Strong cross-functional collaboration skills, especially with sales and marketing partners
• Highly organized, with the ability to manage multiple programs and deadlines simultaneously
• Experience working closely with sales teams and understanding what drives rep engagement and event success
• Excellent written and verbal communication skills
• Comfortable managing vendors, venues, and event tools/platforms
• Data-driven mindset, with the ability to measure performance and identify opportunities for improvement

Responsibilities

• Partner with the other Field Marketing Manager to plan and execute in-person and hybrid programs, including executive dinners, roundtables, conferences, partner events, webinars, and customer activations
• Work closely with sales to define target accounts, prioritize attendees, and align on clear event goals
• Ensure every program is designed to drive outcomes such as meetings booked, pipeline generated, deal acceleration, and customer expansion
• Support end-to-end execution, including audience strategy, invitations, registration, vendor coordination, communications, onsite support, and post-event follow-up
• Manage timelines, logistics, and competing priorities across multiple programs simultaneously
• Bring a field marketing lens to events by aligning programs to regions, accounts, and sales priorities
• Partner with marketing and design on event promotion, messaging, landing pages, email campaigns, and follow-up assets
• Collaborate with sales pre- and post-event to improve outreach, attendance rates, meeting conversion, and pipeline creation
• Track and report on performance, including attendee quality, meetings held, opportunities created, pipeline influenced, and revenue impact
• Capture learnings and continuously improve the scalability and repeatability of the events program
• Support additional initiatives and cross-functional projects as needed

Benefits

• Embrace autonomy and accountability in a flexible work environment; we focus on outcomes and empower you to determine how to get the job done
• Access our company-paid group benefits for you and your family, with $1,000 towards mental health support
• Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year
• Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows
• Secure your stake in our success; you’ll receive competitive stock option grants as a pivotal early employee

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed