Field Marketing Manager

Harper•San Francisco, CA

1d•Onsite

About The Position

The company is addressing a significant gap in the insurance market for small businesses, where a large percentage are underinsured or lack coverage due to a slow, opaque, and confusing distribution system. They are building an AI-led platform to make humans more effective, improve customer experience, and eliminate friction. The company is experiencing rapid growth, adding approximately 1,000 customers per month and growing 100x year-over-year. They aim to become the go-to insurance name for small business owners, city by city. The Field Marketing Manager will own the company's presence in select markets from the outset, influencing how local small business owners discover, discuss, and choose their services. This role involves expanding to new markets by applying learnings from initial markets and adapting to local norms. The success of this role will be measured by establishing the company as the preferred insurance provider in the initial market within 6-12 months, with a goal of making "Talk to Harper" a common recommendation among small businesses.

Requirements

4–6 years of high-leverage field marketing experience, ideally for an SMB-focused product or service.
Demonstrated track record running events and local programs that drove measurable pipeline.
Experience directing local digital ad spend and partnering on attribution.
Comfort owning a number, not just a calendar of activities.
A demonstrated ability to quickly master and own a local market, regardless of location.

Nice To Haves

Insurance industry experience, or familiarity with the SMB insurance buyer.
Background in high-growth startups or SMB-heavy environments.
Experience launching a market from scratch.
Deep, working knowledge of a major metro area's small business landscape, communities, and channels—with a preference for Atlanta or a willingness to relocate/travel extensively.

Responsibilities

Build the events strategy — Identify and execute against industry events worth attending, and design company-hosted events where gaps exist.
Map where small businesses look for services — Identify and engage with relevant newsletters, chambers of commerce, directories, local trade groups, and Business Improvement Districts (BIDs) to ensure company presence in all critical channels.
Direct local digital ad spend — Partner on geo-targeted campaigns across platforms like Google and Meta, and other tested platforms, ensuring spend is tied to pipeline generation.
Forge community partnerships — Build relationships with chambers of commerce, trade associations, local business media, and key connectors who influence small business owners' trust.
Make the company the local name — Drive awareness from zero to widespread recognition within the initial market's small business community.
Report what's working — Measure program impact on revenue and brand awareness, discontinuing ineffective programs and scaling successful ones.