Field Marketing Manager

Timeless•New York, NY

16d•Onsite

About The Position

The Field Marketing Manager is responsible for executing brand campaigns, sales support, retail activations, and community engagement initiatives across New York for the Timeless House of Brands. This role serves as the primary driver of in-market execution, ensuring national campaigns are brought to life through best-in-class retail presence, events, and field programs. The Field Marketing Manager leads local strategy, builds key retail and community relationships, supports sales team initiatives, and ensures consistent, high-quality brand representation across all consumer touchpoints. In addition to physical execution, this role provides localized digital support and activation planning, ensuring alignment between retail, content, and CRM efforts to drive awareness and sell-through. This role oversees the Kindness Team, ensuring field programs, activations, and training initiatives are executed effectively while delivering measurable impact at retail. This role is highly executional and relationship-driven, requiring strong project management, creativity, and collaboration with Sales, HQ Marketing, and retail partners to drive brand growth across two distinct but connected markets.

Requirements

Strong project management and organizational skills
Proven ability to execute events and retail activations end-to-end
Strong communication and relationship-building skills
Ability to operate independently in a fast-paced, dynamic environment
Proficiency in Excel / Google Sheets, Canva, and project management tools
Experience with social/content capture in the field
3–5 years of experience in field marketing, event marketing, retail or trade marketing, or brand activations
Background in CPG, cannabis, lifestyle, or experiential brands preferred
Experience managing teams or brand ambassadors
Proven track record in retail merchandising and activations
Must be 21+ years of age
Valid driver's license and reliable transportation
Ability to work evenings, weekends, and travel as needed
Passion for culture-driven brands, community engagement, and experiential marketing

Responsibilities

Execute national campaigns, promotions, and product launches
Ensure dispensary activations, in-store presence, and promotional programs align with brand standards
Identify and implement market-specific opportunities to enhance campaign impact and retail sell-through
Maintain strong in-store execution through merchandising, POS placement, and staff engagement
Provide real-time feedback to HQ on campaign performance and market-specific insights
Plan and execute local events, pop-ups, and brand activations
Identify and develop partnerships with local businesses, influencers, and community organizations
Manage all event logistics including timelines, run of show, staffing, and on-site execution
Attend and oversee key events to ensure quality execution and brand representation
Capture content and support amplification across social, digital, and CRM channels
Support localized digital marketing efforts in partnership with HQ, including: Event promotion, Retail partner amplification, Geo-targeted campaigns
Align field activations with email, SMS, and social content calendars
Provide in-market content capture (photo/video) to support real-time and evergreen storytelling
Ensure retail and event moments are leveraged across digital channels to maximize reach and engagement
Lead and manage the Kindness Team, including scheduling, training, and performance expectations
Establish clear daily, weekly, and monthly goals aligned to market priorities
Ensure high-quality execution of in-store demos, activations, and consumer engagement
Provide ongoing coaching to elevate team performance and brand storytelling
Oversee operational responsibilities including payroll, reporting, and field compliance
Partner with Sales and HQ Marketing to align field execution with market goals
Track performance of activations, events, and field programs
Deliver monthly market recaps including wins, challenges, and opportunities
Identify trends, competitive insights, and consumer behavior to inform strategy
Own and drive local market performance through proactive planning and execution
Partner with Sales to support key accounts, promotions, and retail initiatives
Provide direct support to Sales Teams, ensuring alignment on priorities, activations, and retail execution
Collaborate with HQ Marketing and Creative teams to execute campaigns and deploy assets
Support product launches through field readiness, training, and retail execution
Ensure timely communication and alignment across all stakeholders