Field Marketing Manager - Midwest
About The Position
The Field Marketing Manager is responsible for developing and executing marketing strategies that enhance brand visibility and drive demand for protective coatings products. This role involves close collaboration with sales teams, distributors, and customers implementing effective marketing campaigns, events, and promotions that support sales growth. This is a remote position and will be expected to travel at least 50% of the time. The candidate for this position can be located anywhere in the US. This position is also eligible for bonus and long-term incentive compensation awards based on performance and subject to the terms of the Company’s applicable plans. Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.
Requirements
- Must be at least eighteen (18) years of age
- Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future (e.g., OPT, CPT, H1B, EB-1,etc.)
- Must have a valid, unrestricted drivers license.
- Must be willing to travel as required for this position.
- Must have a bachelor's degree or higher or have at least four (4) years of experience in sales or marketing
- 3–5 years of experience in field marketing, preferably within industrial, construction, or coatings related industries.
- Strong understanding of B2B marketing strategies and customer engagement.
- Excellent communication and presentation skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in marketing analytics tools and CRM software.
Nice To Haves
- Experience working within the protective coatings industry
- Proven track record of successful marketing execution or related skill sets.
- Ability to travel as needed within the region supported
Responsibilities
- Develop and execute regional marketing strategies to support sales objectives within assigned regions.
- Conduct competitive analysis and market research to identify regional trends, opportunities, and customer needs.
- Oversee the planning and execution of field marketing campaigns, including customer engagement programs, targeted segment campaigns, events, and digital initiatives to support sales effectiveness.
- Work with MarCom teams, as well as independently, to develop content that can be utilized locally and customized for future applications across regions and market segments.
- Partner with sales teams to develop targeted marketing programs that support lead generation, customer engagement, and account growth.
- Manage regional marketing budgets, ensuring effective allocation of resources for maximum impact.
- Build relationships with key industry partners, local and regional industry organizations, and customers to strengthen brand positioning.
- Track and analyze marketing performance, providing insights and recommendations for continuous improvement.
Benefits
- Eligible for bonus and long-term incentive compensation awards
- World-class benefits designed for you
- From retirement to health care, from total well-being to your daily commute
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
