Field Marketing Manager

Symbal•Palo Alto, CA

About The Position

Field Marketing Manager About Symbal Symbal is transforming how leading organizations hire. Our AI Recruiters automate sourcing, screening, and scheduling for major health systems, Fortune 500 companies, and high-growth tech firms. We’re trusted by Penn Medicine, Bain, the State of New York, and other industry leaders to power secure, bias-free, and compliant hiring at scale. We’re seeking a Field Marketing Manager to own and execute field and partner marketing programs that drive pipeline, accelerate deals, and strengthen Symbal’s position as the category leader in AI Recruiting.

Requirements

3–6 years of experience in Field Marketing, Event Marketing, or Partner Marketing at a B2B SaaS company, ideally serving enterprise HR or staffing/recruiting audiences.
Proven ability to plan and execute high-impact events that drive measurable pipeline.
Experience supporting ABM and enterprise sales cycles in collaboration with Sales teams.
Excellent organizational and project management skills with the ability to juggle multiple programs simultaneously.
Strong written and verbal communication skills; comfortable presenting to senior stakeholders.
A data-driven mindset — able to track, analyze, and optimize campaigns for ROI.
Passion for AI, HR Tech, and the future of work , with a desire to innovate field marketing in a rapidly growing category.

Responsibilities

Own the planning and execution of field marketing programs , including regional events, roundtables, dinners, trade shows, and webinars targeted at CHROs, Talent Acquisition leaders, and staffing executives.
Partner with Sales and Customer Success to align campaigns with priority accounts and drive ABM-style engagement.
Manage event logistics end-to-end — venue selection, vendor coordination, attendee outreach, on-site experience, and follow-up.
Develop co-marketing programs with strategic partners, including RPOs, staffing firms, and technology alliances.
Create and localize marketing collateral (presentations, one-pagers, case studies) to support field initiatives.
Track and report on KPIs — pipeline sourced, pipeline influenced, attendee engagement, and ROI per event or campaign.
Manage budgets for regional events and ensure efficient spend tied to measurable outcomes.
Serve as the on-the-ground ambassador for Symbal at key events, building relationships with prospects, customers, and partners.
Gather feedback from events and campaigns to continuously improve execution and inform broader marketing strategy.