Field Marketing Manager

Vail Resorts • Kirkwood, MO

1d • Onsite

About The Position

The Field Marketing Manager at Kirkwood / Heavenly is a leader on the Field Marketing Team, responsible for building marketing plans to drive visitation and bringing to life the resort brand strategy at every guest touchpoint to enhance the guest experience across Kirkwood and Heavenly. This is achieved through executing carefully curated marketing plans and events, facilitating strategic partner integrations, creating guest-facing promotional materials, managing creative production, and owning the resort website. The Field Marketing Manager will be on the Resort Marketing Team, working cross-functionally to serve as the on-the-ground marketing representative at Kirkwood and supporting the Senior Marketing Manager at Heavenly. This person will be responsible for delivering results safely, on time, and with executional excellence, in service of the guest experience. This position is based in-resort at Kirkwood; weekend and Holiday work will be required. Proficient skiing or riding skills to access parts of the mountain are required. This candidate will have a strong background as a brand marketer, an event and activations specialist, and as a self-starter, working across teams and stakeholders such as departments, agencies, community organizations, and operational teams. This person will bring a willingness to learn and jump in on a range of projects. Flexibility, responsiveness, and proactivity are crucial.

Requirements

• Four-year college degree with an emphasis in marketing, business, and/or communications
• 5-6 years of marketing, event, sales, or other related experience
• Excellent stakeholder and cross-functional management
• High degree of organization, attention to detail, and passion for brand and experiential marketing.
• Field Marketing, Brand Marketing Specialist, Experiential Production, Event Management, Food & Beverage Marketing experience
• Proficient skiing or riding skills to access parts of the mountain are required.

Responsibilities

• Develop, collaborate, and execute events, programs, and activations that bring the resort brand to life.
• Lead the ideation and execution of events and activations that elevate the guest experience, including collaborating with the centralized brand marketing team on event strategy and overseeing execution including staffing, contracts, signage, partnerships, contracts, accounting, and in-resort coordination.
• Support the promotion and execution of on-mountains events and activities led by other departments such as mountain operations and ski patrol, food and beverage, hospitality, etc.
• Execute partner integration on-mountain/in-resort in collaboration with the Strategic Partnership team.
• Ideate and partner with cross-functional teams to create opportunities and value for advertising partner brands, including delivering successful partner events, activations, signage, and other deliverables.
• Serve as the on-the-ground marketing representative to align and support partner and resort brand goals.
• Direct, execute and in some cases create in-resort messaging, signage, and guest-facing promotional materials in and around the resort, ensuring brand cohesion and consistency across all guest touchpoints.
• Manage the Kirkwood and support the Heavenly resort website with accurate and relevant information.
• Execute content updates to core pages of the website to reflect winter and summer operational details, guest experience news, and event calendar alongside a cross-functional team to meet business goals throughout the annual calendar.
• Drive the promotion of the brand at the resort and in the community.
• Cultivate relationships with local organizations, the mountain division, and community partners to be the brand's steward.

Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level