Field Marketing Manager - Houston

Torchy's Tacos Careers•Austin, TX

20h•Hybrid

About The Position

The Field Marketing Manager will bring Torchy's marketing strategies to life at the local level, focusing on understanding the unique needs of assigned market areas and tailoring marketing efforts to fit those needs. This role will develop localized marketing plans, train restaurant operators to effectively execute these plans, and provide hands-on support in the field to ensure marketing initiatives are successful. The Field Marketing Manager will be a key player in enhancing our local presence, driving guest traffic, and ensuring brand consistency across all locations.

Requirements

5+ years of experience in marketing, with a focus on field or local marketing.
Proven experience developing and executing localized marketing plans.
Strong project management skills with the ability to juggle multiple initiatives simultaneously.
Excellent communication and interpersonal skills, with the ability to train and motivate teams.
Comfortable working in a fast-paced environment with the ability to travel as needed.

Nice To Haves

Experience in the food & beverage or hospitality industry.
Familiarity with event planning and local sponsorships.

Responsibilities

Assess the unique needs, challenges, and opportunities within assigned market areas, using insights to shape local marketing strategies.
Create targeted marketing plans that address the specific needs of the market, ensuring alignment with overall brand strategy and goals. These plans will include detailed action steps, visual elements, and clear objectives to be executed effectively.
Train restaurant operators and teams on executing marketing plans, ensuring they have the tools, resources, and knowledge to deliver effective campaigns.
Manage and execute local events, festival participation, sponsorships, and promotions that help drive guest engagement and reinforce brand presence in the community. Ensure these larger initiatives are effectively planned and executed, aligning with the needs of the assigned market.
Evaluate and execute local sponsorship opportunities, ensuring they align with the brand’s goals and drive community engagement.
Provide hands-on support in the field, assisting with the execution of marketing activities and stepping in as needed to ensure plans are implemented smoothly. Be actively present during key events, weekends, and non-standard business hours to support local efforts.
Ensure all marketing activities reflect Torchy's brand identity, maintaining consistency across all locations and campaigns.
Work closely with the broader marketing team, HQ marketing for social initiatives, and other brand teams to align local efforts with national campaigns and share feedback from the field to inform overall strategy.
Measure the success of local marketing initiatives, tracking activities, promotions, redemptions, and sales trends. Maintain an organized calendar of events and promotions, providing monthly reports to leadership and participating in quarterly business reviews to ensure desired results are achieved.
Build and maintain relationships with community partners, vendors, and local stakeholders to enhance Torchy's presence. Also work on B2B initiatives, creating opportunities for collaboration that elevate the brand.
Be responsible for developing and executing New Store Opening (NSO) plans for respective markets, ensuring all marketing initiatives are successfully implemented during launches.
Perform other duties or special projects as assigned.