Field Marketing Manager

Forus•New York, NY

1d•Onsite

About The Position

Forus is scaling provider acquisition across several specialty verticals — and conferences are one of our highest-performing growth channels. This role exists because the high volume of conferences demands a dedicated, full-time owner. The Events Manager will own the entire field marketing function: end-to-end logistics, vendor management, staffing coordination, pre/post-conference outreach, and ROI tracking. This is a builder role — you’re not inheriting a playbook, you’re writing it.

Requirements

2–4+ years of field marketing, event marketing, or conference management experience
Startup mindset — comfortable owning a function with a lean budget, no team, and no pre-existing playbook
Track record of managing high conference volume simultaneously across multiple verticals or customer segments
End-to-end logistics ownership experience — not just event support, but full accountability from planning through post-event reporting
Demonstrated experience managing vendor relationships: print, shipping, swag, booth services
Cross-functional fluency — comfortable working with sales, marketing, and clinical stakeholders
Strong project management and organizational rigor
Ambition to own and grow a field marketing function, not just execute tasks

Nice To Haves

Healthcare, health tech, or physician/clinical audience experience
Experience planning or executing an owned brand conference
HubSpot familiarity for lead tracking and conference attribution
Existing vendor network (shipping, print, swag)
Experience coordinating booth staffing across cross-functional teams

Responsibilities

End-to-end conference logistics — booth configuration, vendor coordination, collateral ordering, shipping, storage, and swag management across 10–20+ conferences per quarter
Conference calendar and planning infrastructure — build and maintain a tracker that gives the team real visibility into upcoming events, budgets, and lead targets
Pre-conference outreach — work with AEs to pull lists, drive booth traffic, and book demos on-site ahead of each event
Internal staffing coordination — manage attendee logistics across sales, marketing, and clinical teams
ROI tracking and reporting — track SQL and demo volume per event against spend; report back to marketing leadership; recommend which conferences to scale, cut, or replace
Specialty conference research — proactively identify new conferences across Derm, GI, Rheum, Allergy, Urology, Pulmonology, Neurology, Oncology, and Ophthalmology and recommend prioritization
Vendor relationships — own relationships with print, shipping, swag, A/V, and booth services vendors
Conference organizer relationships — serve as primary POC for logistics, compliance, and sponsorship conversations
Owned Forus events — as the function matures, own the planning and execution of hosted brand events