Field Marketing Manager

Luminary Cloud•San Mateo, CA

41d•Remote

About The Position

The Field Marketing Manager will be responsible for the end-to-end ownership of Luminary's entire event portfolio. This includes budget management, logistics, on-site execution, and post-event follow-through. The role involves running a variety of events, from executive dinners and technical workshops to virtual events, webinars, and industry conference presence. A key responsibility will be to build a comprehensive event playbook, covering pre-event promotion, registration, target account lists, staffing, run-of-show, booth experience, follow-up sequences, and post-event reporting. The manager will own the event calendar, determine event sequencing, and design events tailored to both technical engineers and executives, ensuring content, format, and staffing align with audience needs. Developing a workshop training curriculum, defining target account strategies, and managing event data in HubSpot (registration, lead routing, attribution) are also crucial. This role requires managing relationships with vendors, venues, and agencies, and being responsible for sales pipeline generated from events, reporting rigorously on cost, attendance, meetings, pipeline influence, and areas for improvement. The position reports to the Director of Marketing and works closely with Marketing, Sales, and Product teams.

Requirements

5+ years running B2B events end-to-end, ideally at a technical or deeptech company selling to engineers.
Have personally executed across the size spectrum — intimate executive dinners through 1,000+ attendee industry conferences — not just one format.
Process-driven by instinct. You build the timeline, the run-of-show, the packing list, and the follow-up plan before anyone asks for them.
Obsessive about detail. You have caught the wrong badge name, the missing power drop, and the demo laptop with the expired license — before the doors opened.
High energy on-site and steady under pressure. Things break at events. You fix them without drama and without waiting for permission.
Comfortable owning a budget and defending it: what an event cost, what it produced, and whether we do it again.
Strong writing skills. Event invites, promotional copy, session descriptions, and follow-up emails should not need a rewrite.
Strong with marketing systems — HubSpot and Salesforce — for registration, lists, and attribution.
Willing to travel roughly 25-40%, with heavier stretches during conference season.

Nice To Haves

Experience in aerospace, defense, automotive, and familiarity with events like NVIDIA GTC, AIAA or NAFEMS.
Have launched an owned conference or user event from zero.
Experience with export-controlled or cleared environments and the constraints they place on content and attendees.
Background in field marketing or ABM, where the event is one motion inside a larger account plan.
Comfort with production elements: AV, staging, video capture, and turning event content into post-event assets.

Responsibilities

Work closely with the sales team to identify new events and ideate concepts based on key initiatives.
Own Luminary's entire event portfolio end-to-end: budget, logistics, on-site execution, and post-event follow-through.
Run the full range of events: executive dinners, on-site technical workshops, virtual events including webinars, industry conference presence, and a future flagship conference.
Program industry conferences: aerospace and defense shows, automotive and industrial machinery events, and AI events to present our research.
Build the event playbook: pre-event promotion and registration, target account invite lists, staffing plans, run-of-show, booth and demo experience, follow-up sequences, and post-event reporting.
Own the calendar and the sequencing: which events, which audiences, which quarter, what we're spending, and what we expect back.
Design events for two audiences: technical engineers who want to see the technology and executives who want to see the business case — and make sure the content, format, and staffing match the audience.
Develop a workshop training curriculum: Turn technical depth into workshop curriculum, live demos, and speaking submissions that hold up in front of practitioners.
Determine our target account strategy: who we want in the room, how we get them there, and what happens in the 30 days after.
Own event data in HubSpot: registration flows, attendance capture, lead routing, and attribution that survives a pipeline review.
Manage relationships with vendors, venues, agencies, contracts, and shipping logistics including trade show operations and booth builds.
Be responsible for sales pipeline from events: Report on every event with rigor, including cost, attendance, meetings held, accounts engaged, pipeline influenced, and what to improve next time.